The Automobile Dealers Association of Greater Philadelphia (ADAGP) is proud to announce the return of the Philadelphia Auto Show to the Pennsylvania Convention Center from January 19-27.
“We are back and bigger than ever,” said Michael Chapman, chairman of the Philadelphia Auto Show. “The display floor of this year’s event is a sprawling 630,000 square feet of everything automotive, which is up 30,000 square feet from last year. This increase makes our 2013 Philadelphia Auto Show our biggest yet. Picture 11 football fields filled with every kind of car or truck you can imagine, and that is our 2013 event. Philadelphia, it’s time to find your vroom!”
The Show’s expanded display floor, which has grown by 100,000 square feet in just two years, will now utilize Halls A thru E of the Pennsylvania Convention Center as well as Hall F for the DUB Show Tour and the iconic Grand Hall where Mercedes-Benz and Lexus will return to host their displays for 2013. In addition, two ride-and-drive opportunities will take place indoors, hosted by Toyota and Jeep respectively, and outdoor test drive offerings from Cadillac, General Motors, Hyundai, Kia and Subaru will also be offered.
“We are thrilled by the increased interest from manufacturers to host ride-and-drive opportunities at our event,” said Mike Gempp, director of the Philadelphia Auto Show. “This increased interest and the growth of our show are parallel to the recent growth of the industry. Enhancements by the manufacturers, such as interactive ride-and-drive opportunities, are truly a testament to what auto shows are all about, which is putting consumers directly in touch with all of their vehicle options in one location. Some come to dream, others come with a notepad. In either case, it’s an informative and enjoyable day for all.”
As one of the nation’s biggest auto shows, the Philadelphia Auto Show has a proven track record of influence on consumers in the region. In 2012, nearly 91 percent of attendees in the market for a new vehicle reported that visiting the Auto Show influenced their next purchasing decision, according to exit surveys.
Auto shows have never been more important,” said Kevin Mazzucola, executive director of the Automobile Dealers Association of Greater Philadelphia. “The auto industry is experiencing its best annual sales rate since 2008, partly because the average age of a vehicle today is 10.8 years old, which is the oldest it has ever been. People are returning to the market, and manufacturers are competing every day to gain that consumer market share. With that said, when you have an event like the Philadelphia Auto Show that literally allows guests to check out every major vehicle manufacturer side by side, it is an invaluable experience not only for consumers that are shopping, but also for manufacturers that are competing. “
For consumers who want to catch a glimpse of vehicles that will soon be available in dealerships across the region, the Philadelphia Auto Show is the perfect place to view the latest pre-production models. Examples of 2014 models that will be on-site at this year’s event include the Acura RLX, Chevrolet Impala, Ford Fiesta, Ford Transit Connect Wagon, Jaguar F-TYPE, Jaguar XFR-S, MAZDA6, Porsche Cayman, Subaru Forester, Ford Fusion Energi and Land Rover Range Rover. Below is a link to a slide show of the auto exhibit.