PLAINFIELD, NJ — November 28 is Small Business Saturday®, a day when shopping small and locally can help make a difference for many small businesses in Plainfield and beyond this holiday season.

Small Business Saturday® was created by American Express in 2010, and has been co-sponsored by the U.S Small Business Administration since 2015, to show appreciation for and to support small local businesses.  This “business holiday” encourages consumers to support neighborhood stores, small businesses, and restaurants in their community. This year, local businesses need support more than ever.

According to the 2019 Small Business Saturday Consumer Insights Survey from American Express and the National Federation of Independent Business (NFIB), 110 million shoppers spent a record high $19.6 billion in 2019, up from 104 million shoppers and $17.8 billion in 2018.

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"Small Business Saturday is demonstrable proof of the big economic benefits of shopping small.  Seven in ten adults are not just aware of the day, but they are conscious of the positive impact local small businesses have in their communities,” said SBA Regional Administrator Steve Bulger who oversees the federal agency’s operations in New York, New Jersey, Puerto Rico and the U.S. Virgin Islands.

The majority of respondents (96%) who shopped on Small Business Saturday agree shopping at small, independently-owned businesses supports their commitment to making purchases that have a positive social, economic and environmental impact.

Be sure to support a Plainfield small business!  Find one near you.