LIVINGSTON, NJ – Fitness 1440, a new Livingston-based fitness studio that offers its members 24-hour availability as well as state-of-the-art equipment and intense group workout classes, celebrated its official grand opening on Monday with a ceremonial ribbon cutting.

Joining Livingston Area Chamber of Commerce (LACC) members in welcoming Fitness 1440 owners Natalia and Rob Kumar and their staff to the community, Mayor Al Anthony remarked that he was thrilled to have Fitness 1440 as “another option for residents to live a healthy lifestyle and exercise.”

“There’s an increasing trend of service businesses that can’t be bought on the internet,” said Anthony.

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Natalia, a certified personal trainer and group fitness instructor, has an extensive background of managing upscale health clubs in New Jersey. She said all of her instructors at Fitness 1440 are experts with a great deal of experience as well.

Members who attended the ceremony said they are appreciative of the diverse class selection and the high-tech fitness machines offered at Fitness 1440 as well as the opportunity work out at any time of the day or night.

Although Fitness 1440 is a national franchise, the Livingston studio is the first to open in New Jersey.

Classes currently open to members include Hatha and Vinyasa Flow Yoga, Zumba, Boot Camps, Thai Core Conditioning, Pump & Sculpt, Cardio, Kickboxing and more. In the cardio and strength room, large wall monitors display heart rate and other medical statistics that are intended to help members to be accountable for their workouts.

According to the owners, one of the most popular classes is Target 24—described as a high-intensity, 24-minute circuit workout comprised of 12 exercises performed at one minute each for two rounds.

Natalia said she chose Livingston for Fitness 1440’s location because her husband grew up nearby and their family has always loved the Livingston community.

She attributes her and her husband’s success to “being there for our members so they can achieve their fitness goals.”

“Whether they are working out for strength, weight loss, maintenance or whatever their objective is, we help them every step of the way,” she said. “We are a family business and our members become family.”

Click HERE for more information about Fitness 1440, located at 277 Eisenhower Parkway.