January 22, 2013 at 3:09 PM
WEST ORANGE, NJ - The West Essex YMCA has received a $5,000 grant from jcp cares, jcpenney’s new charitable giving program, to provide school-aged children with financial assistance to attend afterschool programs at the Y. This gift provides children in West Orange community, who otherwise could not afford to participate, with access to life-enriching afterschool programs that cultivate the values, relationships and skills kids need to thrive. This is the 7th year that jcpenney has supported the local Y’s afterschool programs.
According to the Afterschool Alliance, a nonprofit public awareness advocacy organization, 15.1 million U.S. children are left unsupervised after 3 p.m. during the school year. Studiesshow participation in afterschool programs helps boost school attendance and academic performance and reduces gaps in academic achievement among children from disadvantaged households.
“As a company founded on the Golden Rule, jcpenney has a strong legacy of giving back,” said Miki Woodard, president of jcp cares and vice president of philanthropy at jcpenney. “We are firmly committed to organizations like the Y, which truly make a difference in their communities.”
The West Essex YMCA sees the benefits of this collaboration first-hand. “The support of jcpenney enhances our efforts to serve as many children as possible with meaningful, high-quality afterschool programming,” says Helen Flores, Executive Director of the West Essex YMCA. “By working together we can not only keep children safer, but also help provide them with lasting benefits, including healthier lifestyles, improved social skills and an enhanced academic performance.”
In West Orange, the Y serves over 100 families at the Redwood and St. Cloud Elementary Schools, providing high quality before and after school programs to meet the needs of working parents. Children participate in the Y’s Healthy U program, get assistance with homework and build their confidence, self-esteem and social skills through interacting with their peers in enrichment and sports activities.
In addition to supporting local Ys’ afterschool programs, jcpenney, through jcp cares, has named the Y as its featured charity for the month of January 2013. jcpenney team members will invite customers throughout the month of January to round up their purchases in stores to the nearest whole dollar and donate the difference to the Y. These resources will support the Y’s national commitment to closing the achievement gap through three key programs: earlylearning, afterschool and summer learning. jcpenney will feature the Y prominently on the company’s web site (www.jcp.com), in mailings to customers and nationwide in stores throughout January. Donations will also be accepted online through January 31 at jcpenny.com/jcpcares.
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America¹s favorite store. The Company istransforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service. For more information about jcpenney, visit jcp.com.
About the Y
The Y is a leading nonprofit organization dedicated to strengthening communities through youthdevelopment, healthy living and social responsibility. Across the U.S., 2,687 Ys engage 21 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being while providing opportunities to give back and support the community.
The Ys Mission is to enrich the lives of the children, families and communities we serve through programs that build spirit, mind and body, welcoming all people, in an environment nurturing positive values. Its six branch facilities are located in East Orange, Livingston, Maplewood, Hardyston, Stillwater and Wayne providing:
- Quality all-day and after-school child care, pre-school classes, recreational and enrichment programs e.g. swimming, sports, arts, computer activities and day and sleep-away camps.
- Teen programs that help build self-esteem and leadership skills.
- Wellness programs for adults and seniors.
For more information on the YMCA, go to http://www.metroymcas.org.