Business & Finance

Basking Ridge Business Alliance Looks to Connect Local Businesses With the Community; Partners with Somerset County Business Partnership

The Basking Business Alliance aims to build “profitable partnerships” between businesses and the community. The group, which had its kick-off event on May 27th, states that its purpose is “helping businesses and the community to work together and nurture positive growth”

“Basking Ridge is such a unique place to live and work,” said Joan Triano, Owner of Somerset Hills Property Management and BRBA’s treasurer.

Even though it is fairly new, the Business Alliance has lots of plans in the works. One of the group’s future endeavors is a Winter Market in the center of Basking Ridge to take place in December. The market will showcase local businesses, many of which don’t have physical storefronts, so the community can connect with the owners.

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Tricia Hucko, a licensed counselor at Basking Ridge Therapy, LLC and the BRBA’s secretary, added that one of the benefits of the group is that it allows people to “do business with their neighbors.”

The Basking Ridge Business Alliance has also started having Business Spotlight events where a local business hosts an evening event for guests to mingle. This occurs once a month and acts as a networking event for members.

Since the creation of the Alliance, the group has grown to approximately 35 members. In the future, the Board of Directors hope to see the BRBA continue to gain new members and be able to sponsor new events.

Additionally, Mike Kerwin, the president/CEO of the Somerset County Business Partnership announced this week that the Business Partnership and the Basking Ridge Business Alliance entered into a collaborative agreement that will benefit members of both groups as well.

“The Business Partnership is all about collaboration. We believe it is important to work closely with local business organizations such as the Basking Ridge Business Alliance to help our members and our community” Kerwin said in a statement.

The Somerset County Business Partnership aims to lead local businesses to a profitable and sustainable future. The collaboration between the two groups will hopefully foster the BRBA’s goal for continued “sustainable growth” in the area.

Ann Moore, the Branch Vice President of Coldwell Banker in Basking Ridge and the BRBA’s Events Chair, noted that since the creation of the group, she has been surprised, “how receptive everyone has been.”

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