EAST ORANGE, NJ - Bear, a Hoboken-based e-commerce retailer of mattresses, pillows and sleep accessories, in partnership with Good Sports, announced a $30,000 donation of athletic equipment to the East Orange Jr. Jaguars youth football and cheerleading program. The donation, which has a retail value of over $55,000, will provide 1,500 pieces necessary equipment, such as jerseys, cleats, pom poms and agility training tools, to help offset the costs of expanding the program’s enrollment by nearly forty percent this calendar year.

 “As a father of two young children, I understand firsthand the important role that youth recreational sports play in a child’s development,” said Scott Paladini, CEO and founder of Bear. “Our partnership with Good Sports has allowed Bear to give back to our local New Jersey community while simultaneously empowering today’s youth by providing the equipment they need to succeed both on and off the field.”

 In January 2017 Bear pledged a portion of its net proceeds to Good Sports, a Boston-based non-profit organization. To date, Bear has donated over $150,000 to Good Sports, most recently partnering to provide 1,200 pieces of equipment to the JCFA Travel Academy and Shoot for the Stars Recreation Soccer programs in Jersey City to help boost its boys program and launch a new girls program (2017).

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 “Since we began working together in January 2017, Bear has quickly emerged as a key partner for Good Sports,” said Kelly Patterson,  New York Market Director, Good Sports. “With great thanks to Bear, we have been fortunate enough to provide so many children in Hudson and now Essex counties with necessary athletic equipment, and in turn, helped spawn the growth of dozens of football, cheerleading and soccer teams.”

 The East Orange Jr. Jaguars have been serving youth, ages 5-16, from Essex County (New Jersey) for over twelve years by offering opportunities in both football and cheerleading. The program is inclusive to all kids through its no-cut policy, ensuring that every young athlete has the chance to play and grow in the sport. Along with football and cheer instruction, coaches provide support in nutrition, tutoring, character building and leadership development. The organization is all volunteer-based and to-date many coaches have had to pay for equipment out of pocket to keep programs running smoothly. Currently 250 area youth participate in the program- a number expected to jump to nearly 350 by 2019.

 “We’re humbled by the generosity of Bear and Good Sports to offer our program this equipment that will undoubtedly help us absorb the costs of expanding to include more Essex County families.” said Fritz Dupiche, Jr. Jaguars President. “This donation in particular will allow us to increase registration numbers, lower participation fees and replace worn out equipment. Bear and Good Sports are supporting our team motto, ‘One Team, One Goal, One Community.’ It comes at a pivotal time, as budget cuts across the board affect town athletic programs and more families begin turning to the Jr. Jaguars.”

For more information about Bear, its product assortment, and/or its partnership with Good Sports, please visit www.bearmattress.com. 

 ABOUT BEAR

Bear’s assortment of mattresses, pillows and sleep accessories are constructed to promote faster recovery and better sleep using the latest advancements in sleep technology.

Bear has quickly become the brand of choice for professional athletes, weekend warriors and casual fitness lovers alike. For more information, please visit www.bearmattress.com.

 ABOUT GOOD SPORTS

Good Sports gives all kids the lifelong benefits of sport and physical activity by providing new equipment, apparel and footwear to those most in need. Since 2003, Good Sports has provided more than $26 million worth of equipment to more 3,700 youth programs, impacting over FIVE MILLION kids. Good Sports has also been awarded a coveted 4-star rating from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency and accountability; is a Better Business Bureau Wise Giving Alliance accredited charity; and is listed on Social Impact Exchange’s S&I 100, an index of top American nonprofits creating meaningful social impact. For more information on how you can support Good Sports, please visit www.goodsports.org