Beautiful Art on a Budget

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Credits: by Artist Allyson Block
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Credits: by Artist Allyson Block
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Credits: by Artist Allyson Block
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Giclée printing is a terrific way for people to afford beautiful art for their homes, while at the same time allowing artists a more cost-effective way to sell their art.  Giclée prints are high quality computer generated reproductions that capture the true essence and color of an original work of art.  The word giclée is derived from a French word meaning to spray.  In giclée printing, a high resolution scan is made of the artwork. The computer then interprets the image and creates a near identical copy of the original artwork for printing. The very sophisticated (and very expensive) printers made by Epson and other companies, allow for many combinations of colors to accurately reproduce every color and shade in the image.  The image can be printed on high quality archival paper or canvas. The result is that the final print not only looks but feels like the original and has enduring qualities.

There are many benefits to giclée printing, the main being that once an image is scanned it can be printed as many times as needed so that many more people can enjoy the image. Additionally, personalization can be added to the image.  In my business of Judaic Art for instance, I use my original art images for custom Ketubot, which are Jewish Marriage Contracts.  The original painting is scanned and laid out with personalized text on top of the image.  When the final image is printed, it is a precise reproduction with clear text.  I use the same process for Baby Naming Certificates and Bar/Bat Mitzvah prints.  In my business of Contemporary Art Prints I am able to customize artwork with passages, quotes or personal messages for weddings and special occasions.  The images can be printed on demand which means the turnaround time is quite short. This helps alleviate some of the stress of wedding and event planning.

Another benefit of giclée printing is that the image can be produced at various sizes.  This allows artists such as myself to offer custom prints of artwork in various sizes suitable for framing.  The artworks can also be created with or without borders allowing for matting options.  Giclée prints made on canvas can be stretched onto wooden stretcher bars so that the print of an oil painting that was originally on canvas will look identical in a three-dimensional space.

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Giclée printing allows artworks to be readily reproduced at a reasonable cost.  It affords both the creator and the buyer a good option for buying and selling beautiful archival art, while at the same time allows for more options such as personalization and borders.  Giclée prints make for an excellent addition to a home or office and will create an instant conversation piece.

About Allyson Block:

Allyson Block is a New York City area based visual artist, working in a variety of mediums including drawing, painting and mixed-media sculptures.  She graduated from Brandeis University in Waltham, Massachusetts with a B.A. in Fine Arts. She also received a Post-Baccalaureate certificate from the School of the Art Institute of Chicago and a law degree from the University of Denver Law School. Allyson has also studied at the SUNY Empire State College Studio Semester Program, Chautauqua Institution School of Art, and the Art Students League in New York City.

Allyson has shown at galleries throughout the United States and has two online art stores where she sells her work. Her original contemporary art can be viewed at www.allysonblock.com. She also has an Art Prints site www.allysonblockartprints.com  featuring Giclée prints on high quality cotton archival paper which can be produced with biblical passages, quotes, or personal messages. In addition, she creates Judaic Art including Ketubot, Baby Naming Certificates, Bar/Bat Mitzvah Prints and Children’s Name Wall Hangings, all of which can be personalized or customized and can be viewed at www.allysonblockjudaica.com.

Allyson can be reached through any of her websites or at allyson@allysonblock.com or 908-377-6226. She always looks forward to hearing from you!

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