October 4, 2013 at 8:58 AM
MILLBURN, NJ - Bliss Activewear, a new store featuring upscale, fashionable women’s athletic clothing, has opened at 315-C Millburn Ave., and will be hosting a ribbon-cutting celebration on Saturday, Oct. 5 at 10 a.m.
Owner Marianna Tetyevsky is a formal personal trainer and model, and often found workout clothing that had more style In other parts of the world.
“When I travelled, I would come across clothing from a lot of different companies that were not available back home,” Tetyevsky said. “I would buy workout clothes in Italy, Brazil, Columbia, and when I came home, women would always ask me where I bought it.” That was the inspiration for opening her own store, to feature the these higher-fashion activewear lines. The brands found at Bliss Activewear are not readily available in the area, and is what sets them apart.
“Women around here are active, they exercise. But they are also very style-conscious and busy,” she said. “They need clothes that can go straight from the gym to the pick-up line at school or out around town. I call it ‘From work-out to walk-out.”
The new shop has a peaceful, almost spa-like atmosphere that Tetyevsky said she wanted to have “ a welcoming and organic feel.”
Bliss Activewear is located at 315C Millburn Avenue, Millburn, NJ, 07041. Telephone (973) 258-0110.