Business & Finance

Bliss Activewear Celebrates Grand Opening in Millburn

October 4, 2013 at 8:58 AM

MILLBURN, NJ -  Bliss Activewear, a new store featuring upscale, fashionable women’s athletic clothing, has opened at 315-C Millburn Ave., and will be hosting a ribbon-cutting celebration on Saturday, Oct. 5 at 10 a.m.

Owner Marianna Tetyevsky is a formal personal trainer and model, and often found workout clothing that had more style In other parts of the world.

“When I travelled, I would come across clothing from a lot of different companies that were not available back home,” Tetyevsky said. “I would buy workout clothes in Italy, Brazil, Columbia, and when I came home, women would always ask me where I bought it.”  That was the inspiration for opening her own store, to feature the these higher-fashion activewear lines.  The brands found at Bliss Activewear are not readily available in the area, and is what sets them apart.

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“Women around here are active, they exercise.  But they are also very style-conscious and busy,” she said.  “They need clothes that can go straight from the gym to the pick-up line at school or out around town.  I call it ‘From work-out to walk-out.”

The new shop has a peaceful, almost spa-like atmosphere that Tetyevsky said she wanted to have “ a welcoming and organic feel.”

Bliss Activewear is located at 315C Millburn Avenue, Millburn, NJ, 07041. Telephone (973) 258-0110. 

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Millburn/Short Hills