ESSEX COUNTY AREA, NJ – British Swim School, which provides water safety education as an essential survival skill, has expanded further with two new pool locations in Essex County.
The new locations in Livingston and Fairfield mark the 11th and 12th New Jersey locations for the British Swim School franchise. Although both facilities were officially opened to the public on Sept. 1, grand opening festivities will be held on Saturday, Sept. 29 in Fairfield, and Sunday, Sept. 30 in Livingston.
The two New Jersey locations will be run by first-time franchisee Roman Martens, who previously worked as a senior finance/operations executive at a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry.
“While totally preventable, drowning is currently one of the leading causes of death among children,” said Martens. “By introducing British Swim School to the communities of Fairfield and Livingston, our team is helping to positively influence that statistic, and provides this critical life skill for residents in Essex County.”
British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swim stroke development. While parental supervision is always the No. 1 safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can significantly reduce the risk of drowning among children, who are most at risk for deaths caused by drowning.
The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives.
British Swim School operates in nearly 200 schools in 21 states within the U.S., holds nearly 17,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.
The newly opened British Swim School in Fairfield is located at 461 U.S. Highway 46. The Livingston site is located at 39 West Northfield Road.
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