February 12, 2013 at 4:46 PM
CHATHAM, NJ - Local business owners gathered Tuesday morning for the Chambers of Commerce of Chatham and Madison’s monthly networking breakfast where Ty Monk of Monks Home Improvement, spoke about bettering ones business for the future.
Put together by Carolyn Cherry and Karen Meyer, directors of the Chamber of Commerce for Chatham and Madison respectively, the monthly breakfast brings local business owners together and gives them a chance to network. The breakfast is held on the second Tuesday of the month.
Cherry said that Tuesday's turnout brought more people than usual. The choice to hold the event during breakfast enables business owners to come out before stores open, bettering networking opportunities.
“It’s all about who you know,” said Meyer. “This is networking at its greatest.”
Monk has been in Chatham for seven years, and comes to the events for networking.
“I like to see what’s going on in the community,” he said.
After a short introduction and thanks from Ken Toumey, President of the Madison Chamber of Commerce, Monk spoke. He touched on advertising and how a business should know how effective their method is. He said marketing should not be first priority.
“Most people start with advertising and that’s pretty much where they need to end,” said Monk “that’s not the right place to start.”
Data collection and tracking, percentages for advertising and knowing close rates were Monk’s next topic, he indicated that they work hand in hand. He stressed the importance of knowing the amount of customers a business has had and will potentially have, suggesting this will make finding close and conversion rates much
more simple. This will in turn figure out the customers worth to the business, which is key.
“You can’t advertise when you need business,” said Monk. “You advertise when you don’t need business.”
Monk discussed customer satisfaction and putting the customer first. He said that if the customer doesn’t want something, not to give it to them. "What you see is what you get," should be every business motto according to Monk.
Popular sources for advertising for Monk include functions like Bottle Hill Day, advertising with local baseball teams and lawn signs.
Finally, Monk mentioned the importance of technology in a business. He insisted that Google is huge.
“The amount of leverage you can get out of that is insane,” he said. “There’s a lot more available to use now that we’ve got the electronics.”
Toumey added essentials dealing with marketing and targeting.
“The single-minded focus, and the single-mindedness of the communication is timeless,” said Toumey “Measure, measure and stop doing the things that don’t work.”
Among attendees was Mort O’Shea, president/CEO and Dave Morozoff, Madison Branch Manager of Hilltop Community Bank. O’Shea said that his motto is, “We have money to lend and we're willing to lend it.”
“We like to support local Chambers,” O’ Shea said. “This was a good way to start off the morning.”
Also attending were Bonnie and Brad Cramer of Cramer’s Carpet. Their company has been in Madison for 37 years and offers carpet cleaning, floor sanding and more.
Mark Fabyanski of New View Windows and Doors attended as well, “This is a great group of people,” he said.
New View specializes in Pella windows and according to their website has "50 years of combined experience in the window and door industry.”
Pat DeBiasse of Water Power Living in Madison has been to all of the events. He said that often times service work leads to other things.
“The Chamber of Commerce is fantastic,” said DiBiasse. “They’re very active in the community.”