SOUTH ORANGE, NJ -- A new video tours South Orange and Maplewood, highlighting the diversity and integration of both towns.
The Community Coalition on Race premiered the video Wednesday morning at the Baird Center. The video also promotes the towns’ scenic beauty, schools and family-friendly environment.
“I know what South Orange was like way back when,” said resident Lee Boswell-May.. “(It) has come a long way rather quickly.”
The CCR created this video so that everyone can see the quality communities found in the towns, Program Director Audrey Rowe said.
Rowe said she wants “to create a buzz for this community.”
Maplewood’s Mayor Victor DeLuca said he thinks the organization does good work for both South Orange and Maplewood. DeLuca said he hopes the video is seen widely and “reach(es) people who haven’t been reached yet.”
The video can also be used as a marketing tool, DeLuca said.
Once the video is uploaded on the CCR website, Realtors and prospective homebuyers can watch the video on the internet, Rowe said.
After they watch the video online, Rowe said, she hopes people will say “Wow” and want to take a free community tour of the towns.
The organization also introduced another project, its first Civic Engagement Institute, which will launch in October.
It’s a free, six-week workshop series targeted to South Orange and Maplewood residents who are new to volunteering.
Participants will receive a free personality profile and analysis by a licensed psychologist, learn time and productivity management with a professional organizer, and learn about opportunities and skills that can be used in any career, Rowe said.
These skills will be shared in exchange for participants volunteering with South Orange or Maplewood organizations of their choice, according to the organization.
The South Orange and Maplewood Community Coalition on Race’s vision is “to achieve and sustain the benefits of a thriving, racially integrated and truly inclusive community that serves as a model for the nation,” according to the organization.
To watch the video or for more information on the workshop, visit www.twotowns.org or call 973-761-6116.
The reporter is a student participating in hyperlocal journalism partnership between The Alternative Press and Seton Hall University's Department of Communication & The Arts.