Business & Finance

Cowgirl In The Sand - New Boutique Opens in Summit

Mayor Ellen Dickson and Cowgirl In The Sand owner Elise Braden cut the ribbon opening Summit's newest boutique.
The shop offers a selection of stylish clothing.
Every cowgirl needs an awesome pair of boots.
Handmade jewelry and accesories.
They call it "hot sauce" for a reason.
NJ Cowgirl skin and bath products.
Braden makes her first sale.
Rick and Elise Braden flank Mayor Dickson and her new hat.

SUMMIT, NJ - Cowgirl In The Sand, a women's boutique featuring an eclectic mix of fashion and lifestyle merchandise, has opened in Summit.

Its name inspired by the title of a Neil Young song, Cowgirl In The Sand features products inspired by Texas and the Southwest, with a good helping of local, New Jersey-focused merchandise as well.  With a mix of clothing, jewelry, accessories, skin and bath products, cowgirl boots, and even hot sauce, the store is the brainchild of owner Elise Braden, with support and encouragement from her husband Rick and their four sons.  Braden has offered her wares online and through pop-up stores at fairs and festivals for the last three years, and decided Summit was the ideal location for a permanent retail presence.
"I spent 15 months in Arizona, long enough to become a cowgirl, completely embracing that cowgirl spirit," said Braden who, for seven years, had worked for Lois Schneider Realtor in a marketing and advertising capacity.  "A cowgirl is strong, inspired, sweet and sassy", she said, adding a big part of opening the store was to provide a vehicle for "women helping women."  Indeed, many of the products available are handmade and produced by women entrepreneurs, with some being manufactured from recycled products.
Prices range from under $10 to distinctive cowgirl boots that approach $500 per pair.  In addition to harvesting locally, Braden and her husband take purchasing trips to Texas and Arizona to find products that fit one overall criteria.  "Everything in here is stuff that I personally love."  In fact, the "Ghost Train" hot sauce, while not for the meek, is a personal favorite of her husband; however, there are more tame varieties for the less adventurous.
Cowgirl In The Sand plans to be open seven days a week from 11 a.m. - 5 p.m.  The store is located at 310 Springfield Avenue.  The phone number is 623-512-7747, with Braden's online site located at

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