Val Waterman, Principal of Answers Design Group, presented at a bi-weekly meeting on Thursday of BANG at the Grain House of the Old Mill Inn. She shared her experience on how to give better public presentations. Answers Design Group focuses on a creative communication partnership that helps companies look at individual marketing and sales processes and to determine appropriate solutions on a company by company basis.
She said that, "Powerpoint, printed materials and testimonials are the components of successful presentation."
Waterman also added that some of the most important questions for businesses to estabilish identity are:
Who are we?
What do we offer our customers?
Which customer segments are we targeting?
Why should customers chose us?
What makes us best at what we do?
Val Waterman is a guest speaker of the Bernards Area Networking Group and is the principal and director of sales and marketing at Answers Design Group, a creative, comprehensive marketing communications company based in Warren, NJ.