WESTFIELD, NJ — During her 12 years with the Downtown Westfield Corporation, she penned thousands of social media posts benefiting local enterprises, but on Friday it was her own business plans that she announced.

Jamie Lemberg, the head of social media and digital marketing for the DWC announced she is parting with the government entity to pursue her own digital marketing firm The Digital Downtown. Lemberg’s departure follows that of longtime Executive Director Sherry Cronin earlier this year. Lemberg said her new company is offering creative marketing services to small businesses.

“I’ve had many local businesses and real estate professionals ask me to build websites for them, create newsletters or help them with social media, and I’ve never had the time,” Lemberg said. “Now I can offer these services to a broader audience.”

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Lemberg, who started at the DWC as a volunteer in 2007, said she will remain active in her other volunteer positions in Westfield on the Board of Trustees of the New Jersey Festival Orchestra and as president of the Friends of NJ Festival Orchestra.

What began as a volunteer position turned into an important role within the DWC. Her job included designing and maintaining the new Downtown Westfield website (westfieldtoday.com), creating and curating the downtown's monthly enewsletter and establishing the DWC’s social media presence on Facebook, Twitter and Instagram.

“Lemberg brought creative and artistic talent, experience and technical knowledge to DWC’s marketing activities,” said Cronin in the release. “She created the downtown social media presence and grew the newsletter audience to over 20,000 residents, shoppers and diners. She brought our efforts to a higher level and nurtured our brand.”

ARCHIVE: Get to Know Westfield’s Jamie Lemberg, President of the Friends of the NJ Festival Orchestra

Before joining the DWC, Lemberg worked for companies including The Walt Disney Co., where she designed websites for ABC-TV affiliates nationwide and handled business development and strategic partnerships for ABC News/ESPN Internet Group, the website states. Lemberg also was Director of New Services at PR Newswire and VP Strategic Partnerships for a financial market data start up in Brussels, Belgium, says the site.

With the digital media guru no longer pumping out the posts for the government entity, interim executive director Kathleen Miller Prunty, who began with the DWC last month, said she would be taking on some of those duties prior to any new hires being made for Lemberg’s role.

“I’m filling in. I’ve been posting on Facebook and Twitter today,” Miller Prunty said Friday. “No decision has been made. We’re not going dark. I will be posting and sharing information with the public.”

To contact Lemberg, visit her website at https://www.thedigitaldowntown.com or email info@thedigitaldowntown.com.

Email Staff Writer Matt Kadosh at mkadosh@tapinto.net; Follow him on Twitter: @MattKadosh