DENVILLE, NJ -- Denville Township has many leaders doing what is best for the community. This includes township resident Ellen Sandman as the new executive director of the Downtown Denville Business Improvement District (BID), a nonprofit organization that promotes the township businesses of the Broadway area.

“Unofficially, I started because of my concern to help during the holiday season in early November,” said Sandman.

“Our mission was to decorate the town even more so than last year so that we could attract shoppers to our beautiful downtown. I believe we hit the mark due to the fact we received a place maker award for our efforts from the state of New Jersey.”

Sandman was appointed to serve as the executive director of the Downtown Denville BID in January. She holds a bachelor's degree in economics, a master's degree in public administration and a certification in finance. She has worked for more than 44 years in local government, with 12 years in Jersey City as the assistant business administrator, 21 years in Denville as the administrator, seven years in Mendham as the business administrator, and four-and-a-half years in Parsippany as the administrator. Sandman has been a retired municipal professional since December 2018.

“During my tenure as the business administrator for Denville for 21 years, I was very active with the business community,” said Sandman. “I frequently was emcee for the chamber dinners and was always available to help with regard to any issues confronting the business community and professional community in Denville.”

“With regard to the plans we have for the Downtown Denville Business Improvement District, I can say that the board is very engaged in addressing parking issues, collaborating with the other entities that can assist in making sure that our downtown is a vibrant destination, such as working with the Vocational School of Technology by embracing internships and other projects, utilizing the students and helping them to have a real-world experience,” said Sandman.

“For example, they have culinary, I have restaurants. They have cosmetology, I have hairdressers. They have health professionals, we are a hospital town with students of finance and business. We have accountants, doctors, lawyers, chiropractors, and many professionals that perhaps could offer an internship or some real experience for these students as they maneuver through their course work. I want to engage more with not only the hospital, but the library and the high school as well as the elementary schools. I want to embrace the latest technology so that we can be more competitive due to the change in how the world does business.”

Additionally, “I look forward to celebrating the stores and their stories in the history of what makes up our Downtown Denville,” said Sandman.

“Most recently, we honored Hunan Taste, [which] has been part of Denville since 1986. These 35 years that they have been in Denville, they have truly become a part of not only the Morris County area, but so many others that have come from far and near. We have many long-time family businesses that have stayed and have gone through floods, hurricanes, more floods, economic conditions, COVID-19, etc. But as they say, ‘Denville Strong!’”

To learn more about the Downtown Denville BID and upcoming events, visit


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