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Elements Therapeutic Massage Opens in Cranford With Customized Massage

Elements Therapeutic Massage specializes in a massage customized to each individual. Credits: Elements Therapeutic Massage of Cranford

Cranford, New Jersey – It’s a myth that all massages are created equal. And entrepreneurs Sherry, Carol and Steve Mandel, owners of the new Elements Therapeutic Massage in Cranford, are on a mission to help consumers experience the healing benefits of massage therapy tailored to their unique needs. The massage studio at 18 North Avenue West, Cranford, will open Dec. 1, 2012.  

Unlike most massage retailers, Elements has created a niche in an increasingly competitive industry by specializing in massage and providing a highly customized experience to each client. According to a study from Trajectory Research of 829 massage users, Elements clients reported more than 50 percent higher satisfaction levels than users of independent massage providers or other major franchise massage brands.

“We are focused on providing customized massages to every client. Our therapists use the right technique and right pressure that you just don’t find at run-of-the-mill massage retailers,” said Sherry Mandel, who co-owns the new Elements Therapeutic Massage studio with her mother-in-law, Carol and her father-in-law, Steve. “The Elements franchise was founded on the healing benefits of massage, and we’re looking forward to making a positive impact on our clients’ lives.”

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Sherry, a New Jersey mother of twins is a registered nurse with a background in project management.

“I wanted to pursue a career in business where I can combine my knowledge of healthcare and wellness; to promoting helping others find a way to balance their lives and everyday stress with therapeutic massage,” she said.

Carol, a retired special education teacher, and Steve, a retired senior level manager in the environmental industry, believe in today’s stressful environment the Elements Therapeutic Massage concept will bring much needed stress relief and well-being to their clients.

Once viewed as an expensive splurge, Elements is making therapeutic massage increasingly affordable and available to time-starved consumers who recognize the value of massage in maintaining their overall health and wellness. Those who receive regular massages benefit from lower levels of stress hormones, a heightened immune system, increase in circulation and more.

Across the country, Elements has generated strong growth even in a down economy with revenues for the average studio (open at least one year as of Jan. 1, 2011) growing 20 percent in 2011 compared to the prior year.  

The new Cranford studio is open seven days a week, welcomes walk-ins and offers a membership program that allows clients to receive regular, discounted massage therapy services throughout each month. For more information, please call (908) 276-1099.

About Elements Therapeutic Massage, Inc.  

Elements Therapeutic Massage, Inc., based in Highlands Ranch, Colorado, was founded in 2006 by a licensed massage therapist. Elements is one of the fastest growing providers of therapeutic massage in the U.S.  At Elements Therapeutic Massage studios, highly trained professional massage therapists work with clients to deliver a custom therapeutic massage to fit their needs.  Whether it is to provide relief from pain, reduce stress or improve over all well-being, Elements is committed to providing a superior therapeutic massage experience.  Today, Elements has more than 100 locations in 26 states. Elements is part of Fitness Together Holdings, Inc., one of the largest franchise wellness organizations in the U.S.  For more information please visit


Elements Therapeutic Massage

18 North Avenue West

Cranford, N.J.

(908) 275-1099

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