Business & Finance

Even More New Stores are Coming to Livingston


LIVINGSTON, NJ – A host of new stores are coming to Livingston this year. Some, like the ones mentioned yesterday by the Alternative Press in the article, “Many New Businesses are Coming to Livingston,” are or will be located in town, while four others—F.Y.E., Justice & Brothers, Vitamin World and TCBY, will take residence in the Livingston Mall. These latest additions to the Livingston Mall come on the heels of two popular retailers that opened in 2013—Skechers and Wilsons Leather.

“We are thrilled to welcome these new retail concepts to our property, as we continue to expand our role as a universal shopping destination for the Livingston and surrounding communities,” said Elizabeth DiDuca, area director of marketing and business development for Livingston Mall and Rockaway Townsquare. “Shoppers will always find the most sought-after fashion, quality merchandise and unique cuisines they’ve come to expect from Livingston Mall and we’re confident that this mix of new arrivals will further add to that selection.”

F.Y.E. is a unified version of The Wall, Record Town and Camelot, which were combined into one brand by its parent company Trans World Entertainment in 2001. F.Y.E. will open a 3,060-square-foot store location in Livingston Mall’s Upper Level Sears Wing. There, shoppers will find music, movies, games, CDs, DVDs, the latest hits, deep classics, rare imports, box sets, limited editions and more.

Justice & Brothers will offer an expansion of the current Justice store into a 4,500 square foot Justice & Brothers store in the Lower Level Sears Wing. The store will offer a full line of clothing for tween boys in addition to the  latest in girls’ clothing and preteen fashion accessories including tops, bottoms, dresses, outerwear, PJ's and more.

Vitamin World is known for its high-quality vitamins and supplements at reasonable prices, Vitamin World has grown from its first location on Long Island in 1976 to more than 400 stores nationwide.  Its Livingston Mall store, located in the Lower Level Barnes & Noble Wing, will offer the full line of products from among the 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements manufactured in its own state-of-the-art facilities.

TCBY is a market leader in providing nutrition, taste, and new product innovation. TCBY is always reaching to anticipate the evolving needs and wants of its customers. TCBY has built a legacy of great tasting, healthy frozen desserts for the past 30 years. The new kiosk, expected to open in March, can be found in the Upper Level Food Court.

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