Education

Facebook Reduces Organic Reach of Business Postings: Sign Up for South Plainfield TAP Free E-News Today

April 17, 2014 at 4:25 AM

SOUTH PLAINFIELD, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they have signed up to receive notifications.

According to Time magazine, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

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Time continues, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what we'll see on our pages, it might be good for readers of The Alternative Press of South Plainfield to adjust how they get their hyper-local news.

Each day Tap South Plainfield publishes an article or two to our Facebook page.  Although South Plainfield TAP has a Facebook presence of "1,776 likes", it does not mean all 1,776 followers will see our stories posted on their news feed.

The best way to ensure you are seeing all of our new articles, aside from manually visiting the http://thealternativepress.com/towns/southplainfield‎ website, is to sign up for the Daily E-news to automatically receive new articles each morning in your inbox.

To sign up for E-News Alerts, go to www.thealternativepress.com/subscriptions/new, where you can sign up for South Plainfield E-News.

South Plainfield  PTO’s, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings at no cost by signing up to Contribute Content by following the prompts at:

http://thealternativepress.com/pages/how-to-tap

Please keep in mind that we reserve the right to not publish a submission

For businesses interested in advertising on the Alternative Press of South Plainfield, and learning about all the services that go along with partnering with us, please contact us at dcullen@thealternativepress.com.

 

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