October 21, 2012 at 7:50 PM
LIVINGSTON, NJ - After over 20 years in sales and marketing, Florham Park resident Paul Ewing made the transition last year to printing when he became the owner of the Minuteman Press on South Livingston Avenue in Livingston.
The company, which is a franchise, has 900 locations throughout the country and 25 in New Jersey.
Ewing said he wanted to try something new, but also felt the need to be on his own. So, he did some research about the organization, and realized he would be a perfect fit.
Ewing’s background, along with the fact that he worked at a print shop while in college, have helped him in his first year on the job, he said.
“It’s all about selling and meeting people,” he said. “I’m the last person people think of because I’m an expense.”
His goal is to make his clients as comfortable as possible, he said. As an owner of a franchise, there is a great deal of freedom, which he loves, he said. They print business cards, brochures, booklets, letterhead, signs and even writing for clothing.
With a tough economy, the job can be difficult, but it’s all about being personable, he said.
Surprisingly, many clients come to him, but don’t know how they want the design to look. Therefore, a lot the leg work is done by Ewing and his staff, he said.
“Some people think they don’t need printing, but a good salesman reminds them everyone needs it,” he said. “Not everybody knows what they want to do. Everybody knows what they don’t like, nobody knows what they like.”
In the past year business has been very successful, Ewing said. He has gained many new customers through referrals and also due to business networking at organizations such as the Livingston Chamber of Commerce and Business Networking International.