MORRISTOWN, NJ (July 23, 2014) – GráficaGroup, an integrated marketing and advertising agency that specializes in multichannel marketing communications, announced the promotion of Cheryle Barnett to Vice President of Account Management. Cheryle will be responsible for working directly with clients to help develop and implement integrated campaigns via channels that include digital and traditional media, events, grassroots/community outreach, public relations and niche marketing.
"Cheryle brings a wealth of talent to the agency," said GráficaGroup President and CEO Debra Taeschler. "Her strategic prowess, her ability to put together a statement of work in a nano-second, and the professionalism to sell it all make her an incredible asset to this agency."
Cheryle brings a valuable diversity of experience with a solid background in account management for healthcare, pharmaceutical, financial services, telecommunications, and beverage clients, including HSBC, Verizon and AstraZeneca.
Cheryle's passion for wellness and diversity was recognized with a PhAME Award for the AstraZeneca 'I AM' campaign in addition to receiving two Financial Society Awards for work on HSBC North America local retail efforts. Cheryle was also integral to the launch of 'The House of Courvoisier' campaign that catapulted cognac into the contemporary spirits category.
"I greatly appreciate the trust GráficaGroup is placing in me," said Cheryle. "Here's to rewarding that trust with continued excellence both within our organization and in service to our clients."
Celebrating its 28th year in business, GráficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to establish and nurture relationships with their customers. The agency specializes in direct, strategic-based marketing communications in the appropriate channel mix, as well as media planning and optimizing customer relationships based on business intelligence that is inherent in database marketing to achieve greater marketing efficiencies, share of wallet, and ROI for their clients.
Clients include FORTUNE 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors, Wells Fargo Home Mortgage, and others, as well as public sector and not-for-profit organizations.