Business & Finance

Gifts and Giggles at Be Craftful

Credits: John Mooney
Credits: Carolyn Ann Ryan

FANWOOD, NJ -- Be Craftful, a children’s toy and walk-in crafting boutique at 250 South Ave., has become a popular destination for parents and children in the area since it opened its doors last year.

Amy Boroff, co-owner of Be Craftful with her husband Demian, founded the craft shop with her daughter in mind.  It wasn’t until she found herself constantly running around town for last minute birthday presents and wishing there was one go-to local place to buy unique gifts for children.  The entrepreneur has identified a niche that was missing in Fanwood, rated by New Jersey Monthly at the No. 3 town for raising a young family.

Be Craftful prides itself on being a place to find last minute gifts or just want something  special and personalized.  It offers a unique collection of eco-friendly and reasonably priced items. The retail store generates traffic from Fanwood and Scotch Plains, as well as neighboring towns Westfield, Garwood, Mountainside and Watchung.

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Located in the Fanwood Crossing development in the heart of the borough’s downtown business district, Be Craftful has quickly built a reputation as a unique birthday party venue.  Frozen-themed craft celebrations have proven popular among girls.  For the boys, Despicable Me and superhero-themed parties are hits.   Word-of-mouth referrals have been important for the store’s growth.

“When we get the positive feedback from our customers and the families on Monday morning, it’s heartwarming,” said Amy Boroff, co-owner and co-founder of Be Craftful.  “It’s not uncommon for parents who have been here for a party on Saturday to call on Monday morning and book a celebration for their child’s upcoming birthday.”

In addition to birthday parties, Be Craftful hosts a number of networking events, such as a monthly Ladies BYOB Craft Night, which has become popular amongst moms in the community. Scotch Plains Pain and Rehabilitation offers free 10-minute relaxing massages to those attending.  The next Ladies BYOB Craft Night is scheduled for Tues., April 29th 7-9 PM. 

“Word is spreading quickly how it’s a good night to relax and meet new people and our most recent Ladies Night was sold out,” said Boroff.  

Spring break often creates a dilemma for parents in search of something productive for their kids to do. Be Craftful will present craft workshops for parents and children during this time.  Single session tickets, priced at $40, are now available ( for Spring Break craft sessions on Weds, April 16th from 1 to 4 PM and on Thurs, April 17th from 10 AM to 1 PM. Be Craftful will also offer five-day and ten-day punch cards for Summer Sessions, which are offered from Monday thru Thursday.  Punch cards can be purchased through the Be Craftful Craft Workshop page

Editor's Note: Be Craftful is an advertiser on To learn more about becoming an advertiser, call 908-663-2121 or email

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Scotch Plains/Fanwood