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Grand Opening, Designer Bridal Gown Sale at La Belle Boutique, 457 Springfield Avenue, Berkeley Heights


BERKELEY HEIGHTS, NJ - La Belle Boutique, 457 Springfield Avenue, Berkeley Heights, (908) 464-4100, is having its Grand Opening on Saturday, April 26, from 9:30 am to 5:00 pm, with a Bridal Event.   For over forty years, La Belle Boutique has been a mainstay in Jersey City for beautiful fashions and bridal attire.  La Belle has just opened its doors in Berkeley Heights as its second location, to serve the suburban area. 

This weekend, on Saturday, April 26, from 9:30 am to 5:00 pm, La Belle Boutique is hosting a Bridal Event, with designer Bridal Gown Sale.  Most sizes available, gowns to go, originally priced at up to $7,000.  Dresses will be marked down to $350 and up.  Couture gowns, first come, first served, will be available for purchase.

La Belle also has a wonderful selection of prom fashions, mother of the bride, and bridal party attire.  Owners and sisters, Louisa Monserrate and Virginia Calabrese, have years of experience matching the right gowns with brides and their bridal parties.  The boutique has a widespread following from word of mouth. "We are known for our magic wand," said Monserrate, who lives in New Providence.  The sisters treat each bride as if she was their sister or daughter getting married.

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Calabrese and Monserrate bring their family business to Berkeley Heights and the surrounding community to provide dresses for bridal parties and prom fashion.  For several years, La Belle has supplied New Providence High School PTSA Prom Fashion Show with dresses and looks forward to working with the community through their newly opened Berkeley Heights location. 

“My daughter got her beautiful prom dress at La Belle Boutique last spring,” says New Providence High School PTSA Prom Fashion Show Co-Chair Penny Vigilante.  “Her dress was gorgeous, and unique.  No one had anything like it.  She received many compliments on the distinct style of her La Belle Boutique dress.”

The boutique is set up for its “Designer Bridal Gown Sale” this coming Saturday, April , from 9:30 am to 5:00 pm at their new location. 

La Belle Boutique is located at 457 Springfield Avenue, Berkeley Heights. Call (908)464-4100 for store hours and event information.  Website is

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