Halyard Consulting President Jonathan Goodman has turned to Indiegogo.com, to help crowdfund his first book entitled “What Competitors Don’t Want You to Know About Website Traffic”. (http://ow.ly/cWMLp) The funding goal is $7,500 and if successful will be the first in a series of Internet technology books for non-technical website owners. The Indiegogo.com project launched Monday August 13th and ends Wednesday October 12th, 2012.

“I threw out all the technical mumbo-jumbo present in the other books on this subject.” said Jonathan Goodman. “I want to help bridge the gap between company decision makers and their webmasters.” The book arms the reader with important questions and helps produce a clear understanding of how to strategically implement change for their websites. It delivers a solid business overview and analysis of the data coming from the website traffic reports.

Recently successful crowdfunding projects include Seth Godin’s project, for the launch of his newest book. It exceeded the requested goal by 7 times accumulating $287,342 by the funding deadline.

“When we first began talking to Jonathan, we were blown away by his knowledge of search engines and what we would need to do to create a professional, aesthetically pleasing website that would be search engine friendly.  Jonathan is one of the most engaging and interesting people I have ever come across. His no-holds-barred attitude toward life is truly refreshing.” - Josh Rothenberg Vice President of Sales and Marketing at EZCFO

Halyard Consulting is a New Jersey based Internet marketing company focused on improving online results for small to medium sized businesses. Halyard Consulting was founded in 2007 when owner Jonathan Goodman recognized the difficulties small businesses had gaining top positions in the search engines. Since then Halyard’s focus has been to increase their client's online visibility using cutting edge Internet marketing techniques and providing them with actionable strategies against their online competition.

Jonathan Goodman started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. Jonathan holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design.