SUMMIT, NJ - The elves are not just on the shelves.

Summit Downtown, Inc. has created a new promotion for this holiday season that sees 'HillTop Elves' hidden within 80 different downtown Summit businesses and-or in storefront windows. Beginning on 'Small Business Saturday' November 28, shoppers and their families are urged to wander downtown in search of a 'HillTop Elf', with the more elves found the merrier and the better -- in terms of increasing participants' chances of winning.

The Grand Prize is a $500 Summit VISA Gift Card -- accepted at more than 100 Summit businesses -- and ten runners-up will win $100 Summit VISA Gift Cards.

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There is no purchase is necessary to participate, with 'Scavenger Hunt' forms available at all participating businesses or downloaded off the SDI website. The participating businesses are listed on the form where shoppers identify where they saw the elf at each business. Completed forms must be turned in by 4 p.m. on December 19 to be entered to win. Winning completed forms will be drawn on December 21 and winners will be notified by email.

HillTop Elf Scavenger Hunt Form Pick Up / Drop Off locations include:

Summit Downtown, Inc. Office, 18 Bank St, Suite 108

Sweet Nothings, 26 Beechwood Rd.

Badawang Art, 37 Maple St.

Tea and Oranges, 316 Springfield Ave.

Regal Bank, 360 Springfield Ave.

The Wine List of Summit, 417 Springfield Ave.

'Small Business Saturday'

'Small Business Saturday offers a meaningful alternative to shopping at the mall or on Route 22 for Black Friday. Residents can start their holiday shopping and support local businesses while enjoying live music throughout downtown and free Horse and Carriage rides from 1-4 p.m. at Lyric Park (corner of Beechwood Road and Bank Street). Many downtown businesses will also feature special promotions and sales for the day.