Irvington Ave: Vote for a Brand


In an ongoing effort to keep everyone apprised of and excited about what’s happening in the Irvington Avenue business corridor, I want you to know that the next, most immediate thing on our To-Do list is to create a brand.

Through surveys and interviews that happened prior to the formation of the Irvington Avenue Corridor Advisory Committee (IACAC) we learned that residents, businesses and the college community feel that the Irvington Avenue business corridor needs a brand. A name. Some easy way to refer to it.

To that end, we have combed through more than 600 surveys, asked for suggestions via social media and consulted with branding professionals in the community. The branding and Marketing subcommittee of the IACAC selected three most popular brands to stand for your vote.

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Now, we want YOUR opinion on which brand is best!

Simply click on the link below to cast your vote (or you can submit a new idea that’s not yet on the committee’s radar.)

The top three brands are:

South Orange Uptown:  Playing off our historic village name and downtown business district, this option links the Irvington Ave. neighborhood with our traditional core, which is called the South Orange Village Center.

Irvana:  An inspired combination of Irvington and Nirvana, this unique name hints at a little bit of heaven right here in South Orange.

Seton Village:  With Seton Hall University just a couple blocks away, why not link this prestigious institution with the surrounding community and build upon the existing name recognition?

To vote, simply point your browser here:  The survey will remain open through April 21, 2014.  (Only one vote per person, please!)  Vote tallies will be taken under consideration and final results will be announced right here in The Alternative Press, so keep an eye out to see if your favorite wins!

The next IACAC meeting will be held Wednesday, April 23 at 7:30 P.M. in the conference room of Village offices on the third floor of the PNC Building. The public is invited to attend.

This column features people from South Orange writing about a wide range of topics of interest to those in the community.  If you would like to contribute, contact David Lackey at

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

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