SOUTH ORANGE, NJ – Food trucks packed with goodies will line the streets, and a craft beer garden will round out the offerings on Irvington Avenue from 5-10 p.m. on Friday.
The festival is sponsored by the Irvington Avenue Corridor Advisory Committee and South Orange Village. Irvington Avenue will be closed between Riggs Place and Ward Place.
“The food trucks are only part of the festivities,” said Doug Zacker, chairman of the IACAC, in a news release. “We also have the Dean Shot Band featuring some of the best live blues music and rock'n'roll and, thanks to The Gaslight Brewery and Restaurant, we’ll have our first ever craft beer garden.”
Food prices will range from $5-$20. Beer drinkers and enthusiasts can enjoy a beer garden in the municipal parking lot between West Fairview Avenue and Ward Place. Wristbands will be given out upon entry, and attendees will be charged per drink. No entry fee is required.
As part of the “ReImagine Irvington Avenue” campaign, the IACAC surveyed approximately 700 residents in fall 2013, many of whom said they wanted to see more activities such as streets fairs and neighborhood events happening on Irvington Avenue.
“The Board of Trustees is very supportive of providing more opportunities to bring our residents together and just have fun and enjoy being part of this tremendous town,” South Orange Trustee Sheena Collum said.
Created in January 2014, the IACAC has been working to make Irvington Avenue “come alive” through a series of beautification efforts, lighting improvements, redevelopment studies and community events.
“This particular event is about bringing people to the corridor to highlight all of the positive change and just have a blast and see all there is to offer,” Collum said in the news release.
The festival’s Facebook event page boasts more than 375 attendees so far and Collum said she believes attendance will surpass 1,000 people.
“This is an example of a community event that will give the small businesses and neighborhood great exposure,” Collum said. “There’s a lot happening on Irvington Avenue.”
The reporter is a student participating in a hyperlocal journalism partnership between The Alternative Press and Seton Hall University's Department of Communication & The Arts.