ROSELLE/ROSELLE PARK, NJ - If you have driven up Westfield Avenue through Roselle Park this week and needed gas, you probably have already received a pleasant surprise. All four stations in that stretch from the border of Elizabeth to Locust Street (by the McDonald's) have all changed their pricing methods to the same price, cash or credit. If that's not enough to pique drivers' interest, the price itself is only $3.13 per gallon.
TAPinto Roselle/Roselle Park stopped at all of these stations today and asked the burning question, "WHY?" The response was the same at most of them: An effort to be competitive and get more business.
Kulwinder Singh, manager of the Delta Station on the corner of Westfield and Sheridan avenues, said, “We are working together to build our businesses and it helps the community."
Some of the other stations did not want to comment, but one did say that all four stations are owned by the same person. It was also learned that the stations' owners themselves did not control the gas, that it is leased to someone else.
Now if you go over the track and one block in, you are in Roselle, where there is a total difference. Of the four stations in that same stretch, the prices are different ranges except the Gulf station at the corner of East 1st Avenue and Linden Road also had the price of $3.13, but if you use your credit card, you will pay $3.23 per gallon. (Note: That station leases its gas pumps as well).
The other three station prices were as follows: Exxon $3.29 cash and $3.37 credit, Lukoil $3.29 cash and $3.81 credit both on the corner of 1st Ave. and Locust. The Valero station in downtown Roselle on the cornet of 1st Ave. and Chestnut was $3.17 cash and $3.21 credit. Station owner John Perrotti said, “I was not aware that they were doing that. We make very little on our gas sales and it is very hard to stay competitive. When I get my gas, I look at what I paid and what everyone else is charging and I try to be very fair. When I get my gas, I have to get it from the middle man and there isn’t much room for any kind of profit. I’m not sure about anyone else or how they can be getting it any cheaper.”
So is this a temporary thing? Or will this spark a competitive war between the two towns to get peoples business? Keep watching the pumps and see for yourself.