MAPLEWOOD, NJ — As deliveries are still arriving and employees are filling the shelves, customers are already coming into Joe Canal’s Discount Liquor Store on Springfield Avenue. The ribbon was cut on the new business on Friday, Sept. 25.
Owner Janaki Duggirala knew it was a great location “right from the get-go when we saw the property,” she said. The township was friendly and easy to work with and “during times like this we wanted to work with a town where it was integral to the town to work hard and get businesses going.”
Although various aspects of the pandemic meant the property took longer to open than they expected, Duggirala said it was worth it as she waved her hand around, motioning to the large, wide aisles filled with all manner of wines, beers, and liquors.
She and her husband, Suri Reddy, own other liquor stores under the brand Liquor Cave, and this is their first time being a franchisee of Joe Canal’s. They saw an opening in the local market for a large discounter, said Suri Reddy. Using Joe Canal’s “known brand, we can give the lowest prices possible to our customers.”
Duggirala said she is looking forward to meeting the community members and “offering them a lot of variety at a very low price for all their liquor needs. Let’s grow together,” she said. “We’re here to make people happy.”
The whole Township Committee, as well as Springfield Avenue Partnership director Nicole Wallace, came together for the ribbon cutting. The previous business, Maplewood Motors, had been there for decades but was out of business for more than five years and the lot had been sitting empty. Maplewood Township Committee Member Vic DeLuca and others in the town worked toward attracting a business to the location “that’s going to help enhance Springfield Avenue,” said Mayor Frank McGehee during the ribbon cutting, “and Joe Canal’s will do exactly that.”
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