Press Releases

Lester Senior Housing Community Brings Jersey-Fresh Produce to Residents with Friday Farmers Market Throughout the Summer

Ted Halpern (left), a resident at the Lester Senior Housing Community in Whippany, was busy ringing up sales on opening day of the community's weekly Friday Farmers Market. Assisting him was Mitchell Goldberg, the JCHC's Director of Regional Dining Services. Credits: JCHC
Residents of the Lester Senior Housing Community will enjoy a weekly Friday Farmers Market in the community's Country Store as part of its participation in Tuv ha'Aretz, a CSA program that brings fresh fruits and vegetables from local farmers to residents. Credits: JCHC

WEST ORANGE, NJ - Residents of the Lester Senior Housing Community have a new convenience to enjoy all summer with the opening of its Friday Farmers Market in its Country Store. The senior living community is owned and managed by the Jewish Community Housing Corporation of Metropolitan New Jersey (JCHC) which is participating in Tuv Ha’Aretz (“good for/from the land”), a community supported agriculture program through the JCC MetroWest. As a member of this cooperative, the JCHC will bring farm-fresh produce weekly to the Friday Farmers Market from a New Jersey farm, as well as locally grown fresh flowers for residents to purchase. The Friday Farmers Market will continue through September 23.

Tuv Ha’Aretz is a community supported agriculture (CSA) program through Hazon, a Jewish food movement that links Jewish communities to local farms to create CSAs. According to its website, Hazon’s mission is “to create a healthier and more sustainable Jewish community and a healthier and more sustainable world for all.” The produce at Lester Senior Housing Community is from Central Valley Farm in Asbury, N.J., which grows mostly organic fruits and vegetables and follows sustainable farming practices.

Laurie Loughney, COO of the JCHC, reported that opening day of the Friday Farmers Market on July 11 was a huge success. “Our residents were very excited about the opportunity to buy fresh produce right on our premises and at competitive prices,” she said. “The blueberries sold out quickly and residents stocked up on beautiful summer vegetables. Some also took copies of the Tuv Ha’Aretz newsletter that has recipes for the vegetables they’d just purchased.” Loughney added that the fresh floral bouquets were also popular.

Sign Up for E-News

Daena Silverman, who administers the Tuv Ha’Aretz program at the JCC MetroWest in West Orange, said that, “By supporting local farmers who practice environmentally sound farming techniques, participating in Tuv Ha’Aretz promotes a more environmentally safe, economically fair, and healthy society while building community. We are delighted that the JCHC is participating and bringing fresh healthful food directly to the residents at Lester Senior Housing Community.”

As part of its Tuv Ha’Aretz participation, COO Loughney said that, “We are planning field trips for our residents from our South Orange and West Orange communities to area farmers markets so they can also be part of this wonderful taste of summer and support local farmers.” The JCHC will also sponsor two free events at the JCC in West Orange: On Thursday, July 31, horticultural therapist Megan Fainsinger will give a short talk on New Jersey flowers and a demonstration creating simple summer bouquets. On Thursday, August 14, Mitchell Goldberg, the JCHC’s Director of Regional Dining Services, will give a cooking demonstration with locally grown vegetables at “Summer Kosher Cooking for Two.” Both programs will be held in the Atrium at JCC MetroWest on Northfield Avenue and are open to the public.

For more information about the Tuv Ha’Aretz CSA program through JCC MetroWest, contact Daena Silverman at (973) 530-3536. To find out more about the many housing options and amenities available to seniors through the JCHC, visit or call (973) 530-3962.






TAP Into Another Town's News:

You May Also Like

TAP Into Another Town's News:

Sign Up for E-News

West Orange

Maplewood's Parkwood Diner Named Best In Essex County by

January 23, 2017

MAPLEWOOD, NJ - A recent article from, Diner Heaven: The Best Diner in Each of N.J.'s 21 Counties, named Maplewood's Parkwood Diner the Best in Essex County. The Parkwood also made's list of Top Ten Diners in New Jersey in 2015.

Peter Genovese of's recommendations at the Parkwood include the chicken pot pie, which he describes as ...

Upcoming Events


Wed, January 25, 6:30 PM

The Newark Club - Metropolitan Room, Newark

ACG NJ Joint Super Networking Party, January 25th ...

Arts & Entertainment Business & Finance Food & Drink


Thu, January 26, 6:30 PM

Township of West Orange, West Orange

Mayor Parisi's Open Office Hours

Community Calendar Government

Sun, January 29, 9:00 AM

Temple B'nai Abraham, Livingston

BA Sports Breakfast features Willie Randolph, ...


Women's March on Washington: Why, and Why Now

January 19, 2017

As Donald Trump’s inauguration draws near, a number of groups are planning various events and rallies – perhaps most notably, the Women’s March on Washington. I have read a number of opinion pieces and spoken to many people about the March, and several questions and criticisms seem to consistently arise. I would like to address some two of the major themes.

(Q) The election ...

Junior League of the Oranges and Short Hills Presents: Murder Mystery Dinner in Livingston

January 21, 2017

LIVINGSTON, NJ — The Junior League of the Oranges and Short Hills (JLOSH), an organization of women developed as civic and community leaders creating lasting community impact, is hosting a Murder Mystery Dinner on Feb. 11 at 7 p.m. at Cedar Hill Country Club, 100 Walnut Street, in Livingston.

Event attire is cocktail and complimentary valet parking will be ...

Andy’s Family Music Showcases Shayne Apple on Guitar

LIVINGSTON, NJ — Andy’s Family Music Center of Livingston is proud to highlight Shayne Apple, a fifth grader at Riker Hill Elementary School with an aptitude for drums.

Shayne also plays trombone in the school band and participates in the school choir. According to his mother, Sharon, Shayne was inspired to pick up guitar not long after his father decided to learn the same ...

Step Right Up

Let’s make America the Greatest Show on Earth Again.


I was very sad to learn that after 146 years of big-top entertainment the Ringling Brothers and Barnum & Bailey Circus is folding its tent and leaving town.


This comes a year after the circus, due to mounting pressures from animal rights activists, got rid of the elephants.


It is not really ...