LITTLE FALLS, NJ – Identified as a tourist destination in New Jersey, the Yogi Berra Museum and Learning Center in Little Falls received a visit from Lt. Governor Kim Guadagno on Tuesday.
Located on the campus of Montclair State University next to the Yogi Berra Stadium, the museum opened in 1998 highlighting the unique contributions that New Jersey has made to American sports.
It has become the leading sports education center in the tri-state area and offers a variety of educational programs on topics such as baseball and social justice, ethics in sports journalism, women's sports and gender equity, anti-bullying, sportsmanship and careers in sports. The museum also offers guided tours and various exhibits chronicling the life and career of Berra, a Montclair resident and major league baseball Hall of Famer.
As part of a statewide Travel and Tourism effort, Guadagno visited the museum and learning center to promote the statewide "Tourism Tuesday" campaign. The visit sought to bring about awareness of the unique contribution New Jersey has made to American sports and its leading role in preserving that legacy for future generations.
Guadagno said, "Today is 'Tourism Tuesday' and what we are trying to do is highlight all of the things to do in New Jersey that don't include the Jersey shore. Not everybody can get to the Jersey Shore, we wish they could. It's a huge part of our industry. But if you can't, you should come here. The key part here is that it's not just a learning center, it's a museum and kids learn how to be good team players here."
Although on the campus of Montclair State University, the Yogi Berra Museum sits in Little Falls bordering Montclair.
Mayor of Little Falls, Darlene Post said, "I have a whole new appreciation for baseball. I think what they have here with regard to teaching our youth is incredible. Being right here in our backyard in Little Falls, it's really nice that there's a place not only for our children to come and learn, but for anybody that comes and visits."
The "Tourism Tuesday" campaign was designed to help promote tourism throughout the state of New Jersey. In 2013, the state of New Jersey generated more than $40 billion in overall tourism-related demand, while visitation increased to 87.2 million.
"Yogi Berra is a national treasure who has inspired generations of ballplayers through his leadership and example,” said Guadagno. “…our ability to provide visitors with such exciting and educational experiences strengthens New Jersey's reputation as an ideal tourism destination for all ages and interests.”
Museum Board President Mark Markowitz welcomed Guadagno in typical Yogi Berra fashion by saying, “We are delighted the Lt. Governor took 'the fork in the road' to the Yogi Berra Museum & Learning Center.”
"We learned a lot in the last hour or so about all of the good things Yogi Berra has done for the country. It attracts people to the campus at a time when the campus is not as busy," continued Guadagno.
Anyone interested in learning more about the unique collection of vacation opportunities available throughout New Jersey is encouraged to visit the state's Division of Travel and Tourism website at www.VisitNJ.org.