March 25, 2014 at 8:00 AM
MADISON, NJ - Salvatore Minardi Salon on Park Avenue will hold its annual “Beauty Will Cure” event this Friday, March 28.
All of the proceeds from washes, cuts and colors that day will be donated to the American Cancer Society. Minardi began the event nine years ago to honor the memory of his sister Mari Minardi Goldberg, and it grows each year.
“We’re bringing in other businesses in Madison to get involved, so it’s neighbors, together raising donations and participating to raise money for cancer research,” Minardi said. “It’s a great family of Madison businesses. We’re united and we all shop downtown.”
Last year, only two businesses participated in the event. This year, Beauty Will Cure has expanded to 20 businesses. “We’re all affected by cancer--we all know someone. A lot of my clients have survived or passed. It’s about more than just my sister now. All of the people I’ve met moves me to be proactive.”
Minardi predicts he’ll raise between $10,000 and $15,000 through the March 28 event. He also started inviting corporations headquartered in the Madison area to sponsor a Beauty Will Cure mirror for $100, which hang in the salon.
Of all the various Madison community events he’s involved in, Minardi said, “Giving back is my purpose in life- to serve my brothers and sister in Madison. To make a difference.”
Then, in April, Minardi will once again be raffling off both services and products at the “Taste of Madison,” a showcase that brings together the best of Madison’s dining scene to raise funds for local charities, civic improvements and business development in Madison.
On Monday, April 7, at the Park Avenue Club at 184 Park Ave. in Florham Park, local chefs will provide samples of their signature dishes alongside visiting Napa Valley Vintners.
“I’m not a restaurant, but I’m a solution person, so I asked how I could help,” Minardi said of his involvement in the event, for which he’s been a participant for years. “One of the first things I did when I opened my salon 13 years ago was to sign up with the Chamber of Commerce, and naturally I wanted to get involved with the Taste of Madison.
Minardi raffles services and products, including the “One-year of service with Sal.” Some years, bids have risen to $3,000. The service includes a full year of color, cut and design with Minardi himself. “I’m going to wow the person who wins that. They’re going to look in the mirror and really like their new look,” he said.
Baskets of specialty hair care products will also be up for bid, which Minardi says promote healthy, strong and voluminous hair and brings him new customers. “We get connected to new clients through the raffle. The event helps our business grow,” Minardi said. In just over a decade, his salon has grown from three stylists to 10 stylists and two office employees.
Minardi says being involved in the community allows him to be a positive, healthy figure to his team and to his clients. “I make use of the salon for good. The more I give, the more complete and fulfilled I feel.”
Each fall, Minardi participates in Madison’s Bottle Hill Day, offers $25 haircuts and donates all of the proceeds to local charities like St. Hubert’s and The Cheshire Home. “I want people to see that we’re not just hairdressers. We’re creators,” Minardi said.