February 14, 2014 at 7:09 AM
BERKELEY HEIGHTS, NJ – The changing housing market has left Berkeley Heights with an interesting problem: there are a lot of potential homebuyers, but not a lot of homes on the market, according to local Realtor Mary Ann Walsh.
“We currently have an unbalanced market. Lot of buyers and not a lot of inventory,” said Walsh, Sales Associate for Re/Max Integrity Advantage in Berkeley Heights.
With the change in mortgage qualifications, buyers need to be prepared, she said, and Realtors need to be smart about how they price homes.
“With the demand for homes we are now experiencing, this might be a good time to consider selling your current home and moving up to a larger one or perhaps downsizing to something more comfortable,” said Walsh.
Berkeley Heights has always appealed to all market segments but lately there is growing influx of young families in particular, she added. The buyers coming into town are mostly young couples with at least one child.
“Berkeley Heights is especially hot right now due to it's 6th place ranking in CNN Money Magazine, all of the positive articles about the school system in U.S. News and Nj Monthly, the excellent transportation to NYC, and the overall community feeling," said Walsh.
The current inventory includes a full range from townhomes and houses in the low $300,000 to houses well over $1M. The largest market is in the $550,000 to $650,000 range.
Walsh understands the real estate market. As a Realtor with 13 years experience, she knows how to help someone sell a home, and she knows how to help a buyer find the right home for them. But she also understands the emotional importance of home and family, and she loves living in and "selling" all that Berkeley Heights has to offer.
With a master’s degree in International Marketing from the University of South Carolina, Walsh traveled the world and later took a job in New York. When the city commute and international travel became too much with her growing family, Walsh looked for a career change that could incorporate her promotional expertise closer to home.
“I’ve always loved homes,” she explained. “I found that I enjoy sales in combination with interpersonal relationships. I love connecting people to what they need.”
Walsh joined Jim and Barbara Mulcahy’s Re/Max Integrity Advantage office centered in Berkeley Heights.
“We really want to be your local neighborhood Realtor,” said Walsh. “We know the community, and people know they can trust us. We live here too.”
Walsh is involved in making a difference in the community in which you live. She is an active community leader who served as the Recreation Commission Chair for many years prior to being elected as a member of the Berkeley Heights Board of Education. She is in her fifth year on the board and has been appointed to the Finance Committee and she is the Chairman of the Curriculum Committee.
Walsh’s marketing background help her go above and beyond in promoting a house sale. She works with a professional videographer for a slow walk through tour with perfect pictures. Not only does she promote the homes by using the Internet and media, she also relies on old-fashioned word of mouth, flyers and post cards.
“You need a full package of marketing,” said Walsh.
Helping the client get their house ready to prepare for sale is very important and it can take months. “If the house is ready, it will make more money,” said Walsh.
Before a house goes on the market, she helps the seller by advising on clean-up and quick fixes.
“I don’t recommend spending a lot of money to prepare the house,” she said. “In the current market, you have to make sure the house looks it’s very best; extremely spotless, get rid of all clutter, or hide it away. It needs to smell good. If you have pets, you really need to deodorize and keep it clean.”
Curb appeal, she said, is the number one factor in selling a home.
“If you can’t get them past the front door, then they are not going to buy the house,” she explained.
“Ninety percent of business is referral base,” she added. “Everything I do is to ensure the best results for my clients. I find they are happy to refer me to family and friends and colleagues in the future. I believe a client is for life. They become my friend and my neighbor. I really want them to be happy and I want to do my best for them.”
Re/Max Integrity Advantage is located at 501 A Springfield Avenue, Berkeley Heights, NJ. Contact Mary Ann Walsh at (908)665-0600 x 119, cell (908)229-2119 or Email: firstname.lastname@example.org.