Meet Wally Pardo, Managing Editor of TAP into Basking Ridge

Walter "Wally" Pardo

What is TAP into Basking Ridge?                                                                                                                                            

TAP into Basking Ridge is an all-online, objective newspaper for the residents of Bernards Township.  We will be covering everything from council meetings to high school sports and everything in between.  We also have an events calendar, business directory, real estate listings, and much more.  We are locally owned and operated right here in Basking Ridge.

Who is Wally Pardo?

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Walter "Wally" Pardo is the founder and Managing Editor of TAP into Basking Ridge.

Wally and his family have spent almost two decades as residents of Basking Ridge. Walter also is a Founding Partner of WFP Tax Partners, a tax planning & preparation firm and Wealth Financial Partners, LLC, an independent wealth management firm serving clients throughout the United States located at 106 Allen Road, 1st Floor, Basking Ridge, NJ. 877-714-2362.

Wally is also the Franchise Owner of the POSTAL ANNEX + at Dewy Meadows 411 King George Rd #101 Basking Ridge, NJ (908) 647-7744

Why did you decide to start TAP into Basking Ridge? 

In 2008, Michael Shapiro, the Founder of TAP Into gave a presentation at an organization I was a member of in Summit, NJ and I immediately shared his vision.  Mike spoke about how technology was changing the way we communicate at work, home or at play. He went on to lay out how an objective format of reporting local news (delivered entirely on the internet) made sense.

I became one of the site’s first advertisers and went on to serve on the advisory board for Millburn/Short Hills TAP. In 2013, TAP’s growth stretched west and I joined the TAP Family formally when I started TAP in my hometown of Basking Ridge.

What do you enjoy most about your profession?  

I have always enjoyed people and especially helping to provide them with objective information so that they can make informed decisions.  

What separates you and your company from the competition?  

TAP is like my neighbor’s kid.  I remember seeing him in the stroller and now that boy is asking to use me as a reference as he looks for his first job out of college - -demonstrating growth and maturity.

There is something happening in this TAP culture that has attracted many people to add TAP to their daily routine.

Warren Buffett, a brilliant man that I follow and admire very much, when asked last year why he purchased over 28 local newspapers across the country, he responded, “Newspapers continue to reign supreme in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job.”

What’s one thing that you would do with your business if you knew you couldn’t fail?  

Unite all willing local businesses in a strategic alliance where friends help friends; professionally, personally and spiritually.

 What do you see as coming trends in your business? 

Mobile devices have made new inroads in the consumption of news. More people are accessing news from mobile devices and that trend is only getting bigger.

What one sentence would you like people to use in describing the way you do business?  

“Wally makes the world a Happier, Interesting, and Better place.”



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