MONTVILLE, NJ - In the past week, the Ice Bucket Challenge supporting the ALS Association has spread like wildfire. Everyone from New Jersey Governor Chris Christie to the New York Jets has participated by pouring a bucket of ice water over his/her head, contributing a donation, and challenging others to do the same within twenty-four hours.
In a press release issued on Tuesday, Aug. 12, the ALS Association and its 38 chapters reported receiving $4 million in donations between July 29 and August 12, compared to $1.12 million during the same time period last year.
Montville-based businesses are getting involved to help increase public knowledge about amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, and raise donations to support the cause. When 3E Public Relations and SGW Integrated Marketing Communications located on Changebridge Road heard about the Challenge, they jumped at the opportunity to do a company-wide challenge, and passed the challenge on to other local businesses. These agencies will be matching all employee donations made to the ALS Association.
“Approximately 5,600 people in the U.S. are diagnosed with ALS each year and can strike anyone,” said Dave Scelba, President and CEO of 3E Public Relations and SGW, respectively. “We’re happy to join an effort that’s making a difference in the awareness and support of this progressive disease. We hope our challenge spurs more participation amongst Montville-area businesses and organizations.”