MORRISTOWN, NJ -  The Morris County Tourism Bureau is championing the power of tourism during National Travel and Tourism Week (May 6-12) by releasing new data from the 2017 Economic Impact of Tourism in NJ Study by Oxford Economics.  The report reveals a strong year for the County of Morris.

 Key highlights include:

•          a total of $2.2 billion in spending

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•          21% growth in spending over the past five years

•          providing the equivalent of $1,318 in state and local taxes contributed for every household in Morris County  

Leslie Bensley, Executive Director of the bureau said, “The importance of tourism cannot be overstated; this news is encouraging and confirms that our efforts to promote Morris County as a destination are working.  All of our 270 members contribute to the bottom line which helps keep Morris County a terrific place to live and visit.  I am particularly pleased to see how much our taxes are offset by a thriving tourism economy.”

Tourism spending numbers are drawn from a variety of sectors including local transportation, recreation, lodging, retail and food and beverage.  Morris County employs 30,488 people and represents the 6th largest industry in the county.

Overall, New Jersey’s tourism sector generated $38.7 billion of the state’s gross domestic product in 2017, representing 6.7 percent of the entire state economy. Eighteen of 21 counties saw an increase in tourism industry sales. Secretary of State Tahesha Way said there also was a 3 percent increase in visitors to the state, at 101 million, the eight consecutive year for a gain in the number of tourists.

The Morris County Tourism Bureau is a Destination Marketing Organization that positively affects the economy of Morris County by promoting the area’s exceptional historic, cultural and recreational opportunities by providing services to residents, business travelers and tourists.

The Morris County Tourism Bureau is located at  6 Court Street, Morristown, NJ 07960

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