Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies was published in the third volume of PR News Employee Communications Guidebook.
Her article is titled, “Social Media As A Branding Tool for Both Company and Employee”. Ms Bace starts the article by stating “….Social media can be a powerful tool in helping to reinforce not only the company’s brand and messaging to clients and prospects but the personal brand of the employee as well. In a relationship-based environment, this is critical. The underlying foundation for success? Strong internal training in corporate themes and messaging and guidelines that create personal awareness and an individual-but proper tone….” The article then highlights and explains several strategies on how to tie messaging and branding together so it resonates with both company and employee.
To read the article in its entirety, please visit: www.marlabace.com.
Ms. Bace is currently Chief Marketing Officer of Brinton Eaton, a national wealth advisory firm in Madison, NJ. Over the past 20 years, Ms. Bace has helped shape the marketing endeavors of several world-class firms headquartered in New Jersey and New York. Ms. Bace enjoys mentoring students and women in the work force.
Ms. Bace is Director of the Board for the New Jersey Sharing Network Foundation and participates as a member of the CMO Club Advisory Council and the marketing committee for the Women’s Leadership Council of the Liberty Science Center.
She is a member of the American Marketing Association (AMA), The CMO Club, a graduate of Leadership Morris 2010, and a member of the American Institute of Certified Public Accountants (AICPA).
A published author and speaker, Marla Bace welcomes questions concerning her profession, and also wishes to share her expertise and creativity with the business community. Please contact her at www.marlabace.com.