TRENTON, NJ — The state’s new advertising campaign to raise awareness of COVID-19 testing and contact tracing is targeting a variety of audiences, including the at-risk and 30-and-under populations, as well as multicultural communities.

Health Commissioner Judith Persichilli said the “For Each Other, For Us All” campaign is debuting this week with advertising across TV, radio, digital and social media platforms and transit signage, and in a multitude of languages. The nearly $3 million campaign is being funded through the federal Centers for Disease Control and Prevention.

It will focus on reaching those most at risk, including front-line health care workers, seniors, farm workers and members of the LGBTQ population. It will also be focused on communities of color, who are disproportionally affected by COVID-19, as well those comprising New Jersey's younger demographics because of their "risky behaviors," she said.

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“We must continue to emphasize the message as (Gov. Phil Murphy) and I have been doing, that when young people gather in crowded spaces without the proper precautions they are putting their loved ones at risk. They’re putting themselves at risk. They may affect their parents, grandparents, aunts and uncles," Persichilli said. “We need them to get tested and participate in contact tracing to protect the health of our state.”

Last week, she revealed that 15 members of the Rutgers football team had tested positive for COVID-19. She revealed that a party at Rutgers led to positive test results.

During Murphy's August 5 press briefing, Persichilli said  the hope is that the advertising campaign will reinforce the notion that residents are interdependent when it comes to COVID-19 health.

The announcement about the advertising campaign comes on the same day Persichilli said a 7-month-old baby tested positive for COVID-19 after he or she died. They declined to release any more information on the baby.

Murphy announced 378 more positive cases, with the daily positivity rate above 1 and the transmission rate dropping to 1.32 — but still over the 1-to-1 transfer rate Murphy is aiming to be under.

Below is the video of Gov. Murphy's August 5 press briefing.

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