HACKENSACK, N.J. — As the Main Street Business Alliance continues its revitalization efforts to transform Hackensack’s fast-developing downtown, now billed by city bigwigs as “The Sack,” into a vibrant residential and retail destination and stomping ground for young professionals, one development is building a community all its own: Enter The Brick.
Slated for a partial completion by the end of the year at 150-170 Main Street, The Brick, comprised of a concrete and steel super structure, will bring a high-end, 14-story mixed use residential complex— Main Street’s only high-rise apartment building — with plenty of amenities for residents to enjoy. The development will house 378 high-end rental units which will include studio apartments and one- and two-bedroom units starting at $1,900, $2,200 and $3,000, respectively.
As opposed to your average high-rise apartment complex, The Brick will serve as more of a community with aim to foster a social experience in a lively, secure environment. On the Podium Level — the starting floor of which will boast increasingly expansive views of the business district in Hackensack and the Manhattan skyline with each ascending floor — residents can enjoy a state-of-the-art gym and a yoga studio led by a seasoned instructor at their leisure. An outdoor courtyard dubbed “The Oasis” will have a luxury lap pool with an adjoining sundeck, an open-air cinema to share a movie or The World Series, as well as space to enjoy alfresco dining and a communal fireplace to kick back and relax. If choosing to reside on the Podium Level in any of the nine units, residents can enjoy a private patio extending from the courtyard.
All units, which are pet friendly, will have floor-to-ceiling windows, open concept living and dining rooms leading to a sleek kitchen featuring a breakfast bar, quartz stone countertops, subway tile backsplash and fabricated wooden cabinets. The two bedroom units offer a master bedroom en suite. Every unit will have a washer and dryer behind folding doors, and plenty of storage space.
The 14th floor, on the southeast corner, will have a Sky Lounge comprised of 2,200 square feet of space where residents can relax with a book or host a party, with a stunning skyline view of New York City.
The apartment complex will also offer Amazon lockers for renters to utilize and a 24/7 concierge and doorman to provide the premises with optimal security. The Owners are looking into providing a shuttle service to major employers such as Holy Name Hospital, Hackensack University Medical Center, Fairleigh Dickinson University in Teaneck and train stations.
Marco Howington, Public Relations Officer for the Owner, said “Hackensack, census-wise, is around 47,000. During the day, it swells to over 100,000 people in this area, so you double the population in the city.”
“The percentage of people who live in Hackensack and work in Hackensack is grossly different,” said Howington, adding that “a minor percent of people who live in the city work there, and the people who work there average a commute time of 20-30 minutes.”
Howington said, “The goal of The Brick is to attract people who work in Hackensack to live in Hackensack… The residential components will also help correct a lack of after-work commercial activity.”
Roberto Alvarez, a listing specialist with Keller Williams, likened Hackensack’s transformation to that of the gentrification in Jersey City.
“When you look at Jersey City before, it was in a development stage, and now everyone is down there,” said Alvarez. “There’s a lot going on. That’s what’s going on here. With Hackensack being the hub of Bergen County, there’s all these highways, buses and train stations. It is one of the new biggest projects. Once the rest of Hackensack gets developed, it’s just going to be the reason why a lot of people are going to want to live here.”
But the apartment complex won’t just be a place to call home. In addition to offering a secure parking garage, The Brick will have 8,000 square feet of retail space with sidewalk seating along Main Street. Cushman and Wakefield, which represents the commercial retail portion of the project, is working to obtain a boutique coffee shop, among other vendors.
“We spared no expense to try to get the best here,” said Howington.
The complex is also situated a stone’s throw away from the Hackensack Bus Terminal, the Hackensack Performing Arts Center, and restaurants and bars, such as White Manna, Casual Habana, General Poors Tavern, Koala Lounge, and Noches de Columbia, among other nightlife destinations.
From sources, the existing bus terminal behind The Brick is currently part of the old probation site redevelopment by the Bergen County Improvement Authority. Where it stands now, there will be a brand new terminal, which is a welcomed improvement for the estimated increase in ridership by the residents of Hackensack.
Currently, Prospect to River Street and Essex to Passaic have been rezoned to allowed for the development burgeoning in the city’s downtown.
“Hackensack used to be a huge center of commerce where people would come and go shopping, and they’re bringing that back,” said Alvarez of the Main Street Business Alliance’s mission. “Having that and being the hub of Bergen County, it’s going to be awesome. And that’s what it’s going to be.”
What’s more, the building’s name holds more significance than what it’s made of. Howington said, “The high-rise is being christened after Hackensack’s historical significance of having once been the source of clay used in the manufacturing of bricks for the growing cities of New York and northern New Jersey,” adding that “the bricks are symbolic of preserving the city’s historic past into the future.”
Said Howington, “You’re not just renting a unit, you’re renting an experience on the term of your lease. It’s a community within a community.”
Prospective renters can contact email@example.com and firstname.lastname@example.org.
More information can be found at www.thebrickatsack.com.