NEW PROVIDENCE, NJ - Drivers through New Providence this week have been greeted by colorful new banners welcoming them to town.
The borough, the New Providence Business Community, and the New Providence Beautification Committee worked cooperatively to design, fund, produce, and hang the banners.
There are five new designs that form a cohesive banner campaign. The designs, which will rotate seasonally, include Welcome to New Providence; New Providence Business – Small Community. Big Choices; Celebrate New Providence; Shop, Dine, Discover; and Seasons Greetings.
In addition to these messages, each banner includes either a recycling message or a Clean Community message. The banners were designed by New Providence resident and small business owner, Barbara Singer Friedman, and her team at Different by Design, who also previously designed the New Providence Business Community logo.
In addition to beautifying the downtown, the banners are part of a larger economic development effort.
“By presenting an attractive, vibrant downtown, New Providence becomes even more appealing to businesses looking to open or relocate,” said Borough Administrator Doug Marvin. “The banner campaign is another way to show that New Providence is always striving to make our town the first choice for both businesses and residents.”
“We are thrilled with the new banners,” said Michelle Brugger, New Providence Business spokesperson. “They really bring attention to the downtown and help highlight the close ties between the business community and the New Providence community at large. They really look beautiful.”
“If you haven’t seen the new banners yet, come visit New Providence,” said Jimmy Vardas, spokesperson for New Providence Business. “We are very proud of our town, and our businesses are eager to welcome you.”
The New Providence Business Community serves its members and supports the local community by funding numerous community events. It also holds meetings for members to exchange ideas and experiences, in order to build a proactive and vibrant business community. If you are a New Providence business owner or employee who would like to be more involved, visit www.NewProvBiz.com.