The next dinner meeting of the Essex Chapter of the New Jersey Association of Women Business Owners (NJAWBO) will be held at Mamma Vittoria Restaurant in Nutley on Tuesday, September 21, from 6:00 to 9:00 P.M. The September program topic is Birthing the Elephant: Winning the Small-Business Mind Game, presented by Karin Abarbanel of Montclair. Her presentation will provide insight into how entrepreneurs think, manage, market, and survive the challenges of owning a business. She will cover lean launching in a tough economy, thinking like an entrepreneur, substituting brains for bucks, do-it-yourself marketing strategies, and pitfalls to avoid.

Abarbanel is a small business owner, author, and expert on start-up strategies. She is coauthor of the handbook, Birthing the Elephant: The Woman's Go for It! Guide to Overcoming the Big Challenges of Launching a Business (Ten Speed Press). She has served as spokesperson for Avon's "Corporation to Cottage" initiative and is a frequent guest on broadcast/cable TV and radio. She has appeared on ABC's "Good Morning America," CNBC, WCBS, SmartMoneyTV, and the Joan Hamburg Show, among others. Abarbanel will autograph copies of her book at the event. For more details about the book, visit NJAWBO Essex provides a forum for networking, professional development, and education for women business owners. During the evening, attendees will each be given time to tell the group who they are and what they do, and there will be ample time for networking. All business owners and managers in the area are welcome.

The price, which includes a delicious dinner, is $35 for members and $45 for nonmembers with advance registration ($5 more at the door). Mamma Vittoria Restaurant is located at 160 Franklin Avenue, Nutley, NJ 07110. For reservations, register online at or call the NJAWBO Essex Hotline at 973-746-4404. Questions can be directed to Ellen Harris at

The New Jersey Association of Women Business Owners, Inc. (NJAWBO) is a not-for-profit organization whose mission is to provide tools for women business owners to compete in any marketplace, enabling them to operate a financially successful business. NJAWBO is the largest statewide women business owners' organization in the United States. Its primary objective is to support and encourage business ownership by women. Networking, partnering, leadership, education, and political advocacy are the hallmarks of the NJAWBO experience. For more information on NJAWBO, visit