NEWARK, NJ - Pillar College recently announced the appointment of Erica Brown Oliver as its Vice President of Institutional Outreach and Marketing. Oliver, hired to oversee marketing, is now charged with institutional outreach and advancement, a department focused on raising the public visibility of the College and establishing and sustaining ties with wide-ranging constituencies. This appointment is a key part of the college’s ongoing drive to hire experienced and successful talent in the education space.
Oliver is passionate about marketing and has 20 years’ experience serving in various industries including retail, publishing, travel, media and healthcare, for companies such as Toys R Us International, Babies R Us, Northstar Travel Media, RWJBarnabas Health and CarePont Health. “Erica’s high level strategic thinking around positioning, messaging and building awareness through innovative engagement will provide Pillar College with the awareness required to support and introduce our new vision, the “Windmills of Change” said Dr. Rupert A. Hayles Jr, Executive Vice President and Chief Operating Officer of Pillar College. “Erica will be a core member of the President’s Cabinet tasked with building a solid and reliable revenue base and I look forward to working with her on new initiatives to build Pillar College.”
Live Talks With Pillar, a program featuring various professors in the College, alumni and community leaders, is an initiative that Oliver conceptualized and brought into fruition, that is helping the College generate awareness and connect with potential students. She has worked to utilize and maximize social media and digital strategies, along with enhanced public relations efforts, to reach prospective students. In her new role, she plans to cultivate and steward alumni, current and prospective donors.
Oliver is the author of When I Grow Up...Just Imagine, an active member of a few community service organizations and the recipient of the West Orange Human Relations Commission – Dr. Martin Luther King, Jr. “Love of Service” award. Oliver earned her BA in Economics from Rutgers University, a mini MBA in Social Media Marketing from Rutgers Business School Executive Education, and is pursuing her MBA from William Woods University.