OCEAN GROVE, NJ — Regardless the weather,  it’s always warm, bright and cheerful at Serenity by the Sea, the “little shop of wonders” at 53 Main Avenue.

In addition to making shopping fun this winter with a wide selection of specialty items, handcrafted offerings and one-of-a-kind treasures, the boutique and artisan marketplace is participating in Ocean Grove’s “Take a Walk on Main” winter promotion — as a way to thank its customers.

Serenity by the Sea is among 19 shops and eateries offering loyalty cards that earn patrons special savings from January through March. Here is how it works: Every qualifying purchase made earns shoppers a sticker on their loyalty card. Once 10 stickers are earned, stop by one of your previously visited merchants and receive a special discount on your next purchase.

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Loyalty cards are available at all participating stores and restaurants (see flier), including Serenity by the Sea, where every weekend there is a selection of freshly cut flowers arranged among its colorful displays of merchandise.

“When you’re visiting Main Avenue to grab a cup of coffee, sandwich or a loaf of bread from my neighbors, make sure to stop by Serenity by the Sea for a fresh bouquets of flowers — a wonderful reminder that spring is around the corner,” said Serenity by the Sea owner Sarah Taylor Izzo, who moved from Belmar to this spacious location in the heart of Ocean Grove’s bustling shopping district.

“I am so delighted to be part of the Ocean Grove community,” she said. “Everyone has been so welcoming, and this special ‘Take a Walk on Main’ promotion is a way for all of us to express our gratitude to our customers.”

For a clean, fresh start to the new year, Serenity by the Sea is offering a buy two, get one free special on its signature, homemade soap bars.  Handcrafted from olive, coconut and soybean oils and shea butter, the bars come in a wide variety of sweet and luscious fragrances.

For Izzo, “creating beautiful things” is her mantra — whether she’s custom designing her own lines of tutus, home textiles, bracelets and so much more or showcasing the work of artisans, artists and vendors who call Serenity by the Sea their “pop up” home.

The shop’s current featured vendor is The Bamboo Clothing Co., which offers a collection of tie-dyed apparel that includes “bambalicious” tops, pants, dresses, kimonos and more. Its soft and warm socks — described as hugs for your feet— are adored by those of any age.

Serenity by the Sea is a beautiful little gem at the Jersey Shore, in the historic town of Ocean Grove. Almost all handcrafted or fair trade items are custom created for a unique shopping experience.

Here is just a sampling of what you’ll find at this delightful shop of everything inspirational, whimsical … and zen-full:

  • Unique Finds for Any Holiday
  • Treasures from Around the World
  • Custom-Designed Hotholders and Potholders
  • Bracelets, Beads and Baubles
  • One-of-a-Kind Tutus for All Ages … and Pets Too.
  • Gems from the Sea
  • Scented Soy Candles, Luxury Spa Items and Soaps
  • Clothing and Accessories
  • Yoga-Inspired Items
  • Handcrafted Home Décor and Wall Art
  • Hostess Gifts and Custom Gift Baskets

Serenity by the Sea is open from 10 a.m. to 5 p.m. Monday through Saturday and 10 a.m. to 4 p.m. on Sunday. For more information or to confirm hours, visit its Facebook page, or call 973-699-1760.