SOUTH ORANGE, NJ – Banners proclaiming Irvington Avenue as “Seton Village” should be in place before Friday’s “Light Up the Holidays” event on Friday.

Doug Zacker, chairman of the Irvington Avenue Corridor Advisory Committee, unfurled one of the banners with the Seton Village logo during a presentation to the Board of Trustees as its meeting Monday night. They will be hung on gas lamps on Irvington Avenue between Prospect and Seton Place.

“Our mission is to create a thriving Irvington Avenue,” Zacker told the board. “It quickly became clear that we needed to make the area easily identifiable … the area needed a name and a brand, much like South Orange Village Center.”

Sign Up for E-News

Residents were asked for their suggestions, and Zacker noted that “this creative town of ours was definitely not short on suggestions.” The finalists were “South Orange Uptown,” “Seton Village” and “Irvana.”

The name "Seton Village" was the clear favorite with the university community, business owners and residents, according to Zacker. “'Seton Village' won in all demographic categories,” he said.

Zacker thanked the village, the Department of Public Works, the volunteers and his fellow committee members for their work.

Trustee Sheena Collum praised Zacker for his leadership. “Most of our advisory committees and boards rise and fall based on their leaders,” she said, adding that Zacker has been “a tremendous asset” to the IACAC. “We would not be a successful as we are today without his leadership,” she said.

The board noted that the committee should change its name to the Seton Village Advisory Committee.

Zacker encouraged the board and residents to attend Friday’s event, the first under the “Seton Village “banner.

The celebration is planned from 5:30-8 p.m., according to a news release. Activities will take place in and round the park on Irvington and West Fairview avenues. The tree lighting is scheduled for around 6 p.m., and Santa Claus will be available for photos.

“The tree lighting is the culmination of all the work our volunteers have done to beautify the Seton Village neighborhood and make it a destination for shoppers, restaurant-goers, Seton Hall University students and neighborhood residents alike,” Zacker said in the news release.

As part of the celebration, some Seton Village restaurants will offer discounts, including Inkosi Café, Guanaticos and University Subs.