ROBBINSVILLE, NJ -- The annual Cyber Monday deals are popping up all over the Internet. But, instead of shopping those big box stores, holiday shoppers can continue to shop small businesses via their websites and even take advantage of local delivery or curbside pick-up. While area residents supported local businesses like Hamilton's The Cross and Shamrock on Small Business Saturday, many local retailers have stepped up their websites this year, partially in response to COVID-19 shutdowns.
Robbinsville-based Postive Solutions was one of three businesses statewide chosen in August to assist businesses participating in a pilot E-Commerce Technical Assistance Program by the New Jersey Economic Development Authority (NJEDA). The program was aimed at helping restaurants, retail stores, and personal care businesses with a physical storefront continue to operate safely during the COVID-19 (coronavirus) pandemic.
Positive Solutions's owner, Andrea Kelliher, said website creation and redesign is a core function of the agency which also is a small, woman-owned company. As such, she "wanted to give back to the community where I have lived in and grew up in to work with other small businesses."
At the height of the first "wave" of the coronavirus in April, Positives Solutions began working with local small business to improve their websites as a way to keep their businesses operating safety while their physical doors were closed. These sites are "set-up to succeed as part of the future of these businesses."
Some of the local businesses that Kelliher has already launched new websites for includes Hamilton's Carella's Chocolate's and Gifts and Gennaro's Italian restaurant as well as Perennial Home located in Hightstown.
In the past months, Positive Solutions has worked with 15 small businesses to improve their e-commerce ability. Before Christmas, Kelliher expects to have more sites launched for Mercer County businesses.
Kelliher also is hopeful that the EDA will see the success of these businesses as a means to grow the E-Commerce Technical Assistance Program to expand to other sectors.
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