This is a question we get a lot at Shovlin Mattress Factory, usually with the assumption that memory foam is “better”. And with all the hype provided by brand name marketing budgets surrounding memory foam, it’s no wonder. Today, we’ll explain what it is about a latex mattress that makes it such a worthwhile option when you’re buying a mattress.
What is a latex mattress?
Specifically, we use Talalay latex in our mattresses. It’s proven itself as the best latex on the market due to its longevity. This type of latex has been in the industry for 40 years (unlike memory foam) and we’ve been selling it that entire time.
The term ‘Talalay’ refers to the process used to produce the latex. It is a very elaborate process that results in an extremely consistent mattress feel while adding longevity that will surpass any other mattress in the industry. If you’d like the real knitty gritty on this process, check out the Wikipedia article here http://en.wikipedia.org/wiki/Talalay_Process
Why should I buy a latex mattress?
Latex is hypoallergenic, mildew resistant and safe for folks with latex allergies – due to the fact that the protein that typically causes the allergic reaction is removed when the latex is still in liquid form. And compared to a traditional spring mattress, there is less motion transfer. So, if the person in bed next to you is attempting to sleep walk or gets in bed after you’re asleep, you will not be disturbed.
How do I go about using a latex mattress?
Set it and forget it would pretty much cover that question. Latex mattresses are maintenance free so NO flipping and NO rotating necessary. That alone convinces most of our customers why this mattress is for them!
Who else is using latex mattresses?
Well, considering most Europeans sleep on latex mattresses, it would seem America is a bit late to the party. But don’t worry; we’ve got one JUST for you!
Ron Shovlin, a lifelong resident of Westfield, has been involved in the family business, Shovlin Mattress Factory, his entire adult life. In addition to running Shovlin Mattress Factory, he has always been a very active member of the community. Ron has served on the Executive Committee of the Greater Westfield Area Chamber of Commerce. “A strong community that supports its local businesses is what this country was built on and I feel is what makes this area something special,” says Ron.
Now, Ron and his wife, Kara, run the family business together. Ron and Kara met at Westfield High School and have been together ever since. “Having my wife’s creative ideas when it comes to the marketing has really allowed me to work on the business and focus on product development.”
The two of them not only own Shovlin Mattress Factory, they also started a clothing line called “I Dare You." This is a clothing line designed to challenge and inspire people to go after the things they always wanted. They refer to the line as “challengewear," and it was born out of their love of sports and all things fitness. Ron was a successful athlete in high school and college and continues to utilize those skills by coaching his two young boys. “Being involved is the best way to give back. When you’re passionate about something it’s easy to get others excited.”
SLEEP WELL … LIVE WELL (I Dare You)
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