Business & Finance

Sierra House Cooks Up Exciting Fund Raising Strategy

May 8, 2014 at 8:33 PM

EAST ORANGE, NJ – For a long time, fundraising has been perceived as a gap-filler for non-profits seeking a short-term fix to “keep the doors open” during an economic downturn. In today’s world, non-profit organizations such as Sierra House realize that developing successful fundraising strategies is a smart business choice that ensures long-term sustainability for non-profit organizations and the people who depend on their services.

Over the past ten years, cookie dough has been the most successful fundraising production in America and has helped many organizations stay afloat in desperate times. In 2009, Keely Freeman, founder of Sierra House, created Sierra House Cookies as a way to generate revenue to help support programs and general operating expenses for Sierra House. Because she was not a baker and wanted the cookies to be unique and something consumers would remember, Ms. Freeman partnered with a local baker who created a kosher dairy, all-natural cookie dough line for Sierra House Cookies.

The most unique thing about Sierra House Cookies, LLC is that it fulfills two charitable purposes: it benefits Sierra House, which helps homeless young women and their children, and it raises funds for the participating organizations, which will keep up to $5 for each box of cookie dough sold. This is especially important at a time when economic conditions are leading to funding shortages, scarce resources, and shortfalls in charitable giving.

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This month, Sierra House is introducing this valuable fundraising tool to other non-profits, including schools, sports teams, and community groups, as a way to sustain themselves by selling cookie dough. ”Cookie dough sales are a fun and highly effective way to raise money that brings families together, and raises community awareness about your organization,” says Sierra House founder, Keely Freeman.


Sierra House Cookies is more than just cookie dough; it is a philanthropic effort that supports community, family, youth, and education. The goal of Sierra House Cookies, LLC is to build a business that brings in revenue for Sierra House consistently over time, while raising funds for other organizations—all while promoting and supporting the importance of community and family. Incorporated in 2013, the organization is a Limited Liability Company owned by Keely Freeman and Sierra House, Inc, with an office located at 11 South Maple Avenue, East Orange, New Jersey.  For more information, visit our website: and our Facebook page:

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