Press Releases

Sierra House Participates in Macy’s Ninth Annual “Shop For A Cause”


EAST ORANGE, NJ - Sierra House invites their supporters to participate in Macy’s ninth annual national “Shop For A Cause” charity shopping event on August 23, 2014.

Macy’s “Shop For A Cause” is a unique one-day-only shopping event created to support local charities’ fundraising efforts, and has helped raise more than $44 million for charities across the country since 2006. Customers can participate in this year’s event by purchasing shopping passes from Sierra House now. 

“Macy’s is committed to giving back, both nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, Macy’s ‘Shop For A Cause’ program has provided our customers and associates a unique opportunity to show their support and give back to their local community organizations, while also enjoying great savings at Macy’s.”

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Macy’s has provided Sierra House with shopping passes to sell for $5 each. Sierra House will keep 100 percent of every shopping pass it sells. The more shopping passes sold, the more money Sierra House will raise!

By purchasing a shopping pass from Sierra House, customers support homeless young women and mothers while enjoying a day of spectacular discounts, entertainment and special events at Macy’s. Pass holders will receive special discounts on most regular, sale and clearance purchases all day, but some exclusions apply.

Co-Founder and Executive Director of Sierra House, Keely Freeman, has often stated that “Sierra House provides safe housing and essential services for homeless young women and their babies, to improve their prospects for individual achievement, and to contribute to their long-term stability.” This is only possible because of thoughtful contributions from the entire community.

For more information about Macy’s “Shop For A Cause,” visit To purchase a shopping pass from Sierra House, contact Keely Freeman.


Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at


Founded in 2002, the mission of Sierra House is to improve the prospects for individual achievement for at-risk youth and young adults. In 2008, Sierra House opened its transitional shelter in East Orange, New Jersey. The Sierra House Transitional Program is a structured two-year program that provides housing, counseling, and other critical social services to homeless young women and mothers, between the ages of 18 and 25, who are victims of abuse, neglect, or aging out of the foster care system. For more information, visit our website:

Sierra House has earned the GuideStar Exchange Seal, which demonstrates its commitment to transparency and has been selected a Top-Rated Nonprofit by Great Non-Profits.

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