SOUTH ORANGE, NJ - The South Orange Village Center Alliance (SOVCA) today announced its holiday calendar for 2019.

General Store Holiday Pop Up Shop – Friday 11/29

The General Store Cooperative's South Orange Holiday Shop returns to 14 South Orange Ave on Friday, November 29th and will be open Wednesdays through Sundays, through Christmas Eve! 75 local artists, makers and indie stores are participating in this year's pop-up shop, sponsored by Pollock Properties Group of Keller Williamsand Matt Keane of Guaranteed Rate. Opening weekend includes a grand opening ribbon cutting on Friday at 11am, ukulele jam sessions, custom gift embroidery, tastings, pottery demonstrations and more!

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Small Business Saturday – Saturday, November 30

Beginning on Small Business Saturday, November 30, SOVCA will kick off the holiday season by playing Small Business Bingo - with a prize basket worth over $1,000.00 in gift cards and merchandise. 

“Small Business Bingo originated as an idea to highlight the wide variety of small businesses in downtown South Orange,” stated SOVCA Executive Director, Julie Doran. “We wanted to make people aware of the fact that they can accomplish all their holiday shopping locally, and we wanted to highlight that message while adding a bit of fun and excitement to the holiday shopping season.” 

There are 30 businesses participating and no purchase is necessary to play. Small Business Bingo runs from Saturday November 30 through December 23 and is generously sponsored by 7 Layer Studio and Sadie’s. Visit the SOVCA webpage to learn how to play, see the list of participating businesses and download your bingo card. It’s fun, easy and convenient, just like downtown South Orange!

In addition, many downtown businesses are offering specials on and around Small Business Saturday. You’ll find these listed here: Small Business Saturday Promotions.

Hometown Holiday – Saturday, December 7

South Orange’s traditional Hometown Holiday celebration is back on Saturday, December 7. As in prior years, the celebration starts at 1:30pm at the South Orange Fire House with visits with Santa and includes free hot chocolate, photos and a dance performance by the Maria Priadka School of Dance. At 4:30pm everyone will start gathering for the Elf Parade up to 76 South Orange Avenue for the Tree Lighting at 5:15pm. This year the Elf Parade will be led by the Maplewood Community Music Trombone Section playing a medley of holiday songs. Hometown Holiday is generously sponsored by the Lichtman-Rabney Group at Heath Realty Group.

Festive As Folk Holiday Makers’ Market – Saturday, December 7

While in town for the Hometown Holiday celebration on Saturday, December 7, visitors will be able to shop at the Holiday Makers’ Market at Rebel Folk Studio for unique holiday gifts. Open from 10 am to 5 pm at Rebel Folk Studio, 12 W So Orange Ave, 2nd floor. And, Wildly Floral is taking pre-orders for Thanksgiving centerpieces at and has Winter Wreath Workshops coming up, tickets at

Hanukkah Celebration and Menorah Lighting in Spiotta Park – Date TBD

Once again South Orange Village is working the local synagogues to coordinate a Hanukkah Celebration and Menorah Lighting in Spiotta Park. The date will be announced by early December. 


Ongoing Specials and Promotions

South Village Center businesses will offer a variety of Holiday events, sales and promotions throughout the holiday season and SOVCA will be promoting them on our socialmedia platform and through our online newsletter. To stay up-to-date, join their newsletter and follow them on Facebook and Instagram.