SOUTH ORANGE, NJ – The Irvington Avenue Corridor Advisory Committee (IACAC) has been hard at work coming up with ways to help revitalize the commercial stretch of Irvington Avenue that runs from the Village Center to near Seton Hall University.  The group has held focus groups and done surveys via mail and internet.  Based on more than 600 surveys asking what the community would like the Irvington Avenue corridor to become and what it should be called, the IACAC is putting the top three brand options up for a public vote. 

“This is one more opportunity for everyone to participate in the revitalization of the Irvington Avenue business area,” said Doug Zacker, South Orange resident and Chairperson of the IACAC. “We scoured postings on social media sites, combed through responses to surveys, and put out an initial call for branding suggestions for the area. The Committee members – all local residents and business owners -- narrowed the proposed names down to three and we are now looking to the public to tell us which name resonates with them.”

The top three brands are:

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South Orange Uptown:  “Playing off our historic village name and downtown business district, this option links the Irvington Ave. neighborhood with our traditional core, which is called the South Orange Village Center.”

Irvana:  “An inspired combination of Irvington and Nirvana, this unique name hints at a little bit of heaven right here in South Orange.”

Seton Village:  “With Seton Hall University just a couple blocks away, why not link this prestigious institution with the surrounding community and build upon the existing name recognition?”

To vote, visit:  The survey will remain open through April 21 (only one vote per person). The IACAC will take vote tallies under consideration and The Alternative Press will report the results.