July 20, 2014 at 4:00 AM
SOUTH PLAINFIELD, NJ – July is independent retailers’ month. Communities throughout the nation celebrate national independent retailers’ month in a variety of ways. In South Plainfield one of the ways to celebrate local independent retailers is Christmas in July. The goal is to promote commerce at the local level.
Throughout a range of in-store, online and community events and promotions Independent Retailer Month encourages consumers to shop at independent retailers; highlighting their positive social and economic impact – local, nationally and globally.
Independent retailers are the backbone of our communities, the mom and pop shops adding diversity along the main street and the family-owned businesses where we come together to live, work, and play.
According to South Dakota Rural Enterprise, Inc, there is a multiplier effect. When you shop locally-owned businesses, money will stay in the community 3 times longer. Local businesses and artists tend to buy from local suppliers and hire service providers such as printers, accountants, lawyers. This means more jobs in the community.
According to the Northwest Earth Institute’s Choices for Sustainable Living, a dollar spent at a locally owned store is usually spent 6 to 15 times before it leaves the community. From $1, you create $5 to $14 in value within that community. The organization also states that when you spend $1 at a national chain store, 80% of the money leaves town immediately.
We at TAP into South Plainfield, South Plainfield’s hyper-local new source, encourage all South Plainfield residents to participate in Independent Retailers Month and patronize all local businesses as often as possible, and not just in July, as well as at the upcoming Christmas in July which is scheduled to take place this July 26, 2014.